Marketing Manager
2 weeks ago
- Take ownership and direct all marketing and public relations initiatives
- Work closely with sales and business development to create common focus
- Develop a consistent corporate image and ensure that the brand is well communicated across all channels
- Identify and understand client's needs and objectives to develop marketing campaigns
- Review and analyse sales performance against plans to determine effectiveness
- Create plans in-line with current objectives
- Creation of an annual marketing plan
- Implement and support positive change to meet business objectives
- Identify training requirements, improve skills and support career development
- Previous experience in B2B marketing.
- Creativity to develop effective marketing plans and to deliver results.
- Data analysis competence to make informed decisions and optimise strategies.
- Leadership skills for managing and inspiring your team to achieve common goals.
- Competent communication skills to work effectively with your team, other departments, and external stakeholders.
- Industrial market understanding and ability to measure trends and customer behaviours.
- Solid understanding of Digital Marketing to support social media, email marketing, SEO, and content marketing.
- Managing budgets for various campaigns to allocate resources effectively and achieve the best return on investment.
- Project management competence to drive strategies and projects to agreed time scales.
- Results driven ability to increase brand awareness, generate leads and drive sales.
- Attention to detail to ensure all marketing material is correct first time i.e. alignment, colours, font, grammar, spelling etc.
- A familiarity with working in a fast-paced environment with drive and enthusiasm to succeed.
- Company bonus scheme
- Free car parking
- Enhanced Maternity & Paternity
- Long service awards
- 30 days holiday (inclusive of bank holidays) rising with length of service
- Training and development opportunities
- Wellbeing benefits: Employee Assisted Programme, 24-hour GP access, Charity events/fundraisers
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