Digital Marketing Manager

6 days ago

Leicester, Leicester, United Kingdom Flogas Britain Ltd Full time

Join Flogas Britain - Off-Grid Energy Leaders

At Flogas, we're not just offering a job; we're offering a chance to be a key player in an organisation that's at the forefront of innovation and change. As our company continues to grow and expand its horizons, we need creative minds who can embrace evolution and lead with a fresh perspective. Your passion for sustainability aligns perfectly with our commitment to creating a more sustainable future.

About the role

Are you ready to bring your dynamic digital marketing expertise to a workplace that values innovation and collaboration? We are seeking a passionate Digital Marketing Manager to join our fantastic Marketing team and contribute to our B2C and B2B energy presence. Our overall customer proposition is "We Do Energy, Right by You"," helping them to find the right energy solution for their needs, and we're looking for a stellar candidate to be a key player to help us deliver this.
As a pivotal member of our team, you will lead the charge in elevating our brand through engaging Paid Media campaigns and top-notch SEO strategies. This hybrid role involves not just strategic planning but hands-on execution, making it perfect for someone with a broad range of digital marketing skills. Your creativity and drive will play a crucial role in achieving key performance indicators, reporting on campaign performance, and continuously optimising our digital campaigns and SEO efforts.

What you will be doing


•Paid Per Click (PPC) Management: Creation and set up of new campaigns, along with the maintenance of and recommendations from existing campaigns across all relevant social media and digital channels.

•Search Engine Optimisation (SEO): highlighting all required technical SEO actions and assisting development on amendments, comprehensive targeting analysis and keyword research.

•Content and outreach support: full assessment of on-site content, content creation and optimisation, as well as creation of a detailed outreach analysis, including an on-going link development & outreach strategy.

•CRO - Use of data and testing to understand prospect and customer activity on the website with the primary aims of improving lead generation and conversion rate

•Campaign Execution: Using HubSpot as a platform to drive digital advertising campaigns across various channels, including LinkedIn, Google Ads, Meta and more, to drive high-quality leads and conversions.

•A/B Testing: Conduct A/B tests to optimise ad creatives, landing pages, and other campaign elements for improved conversion rates.

About You

We know that sometimes people can be put off applying for a job if they don't tick every box, if you're excited about working for us and have most of the skills or experience we're looking for, then please apply, regardless of whether you meet all the requirements outlined in this profile.

3+ years of digital marketing experience, specialising in paid media campaigns and SEO

•Proficiency in Search and Social platforms, including Google & META ads (Certifications are a plus).

•Expertise in Google Analytics, Google Tag Manager, marketing automation tools, and HubSpot.

•Proven analytical skills, showcasing the ability to derive insights from large data sets.

•Excellent communication, organisational, and project management skills.

How we will reward you

  • Discretionary bonus scheme
  • Great annual leave package with opportunity to purchase up to 5 days extra leave
  • Enhanced family friendly package
  • Death in Service
  • Contributory pension scheme
  • Employee Volunteer Day's to support the communities where you work and live
  • Learning and development opportunities to develop your skills, knowledge and talent
  • Access to a fully funded eye test and flu jab
  • Access and discounts on a range of health and wellbeing services i.e., health cash plan, discounted gym membership and our employee assistance platform
  • Access to our very own benefits platform which provides discounts to over 900 retailers, including days out, holidays and retail stores

Diversity, Inclusion, and Flexibility:

Flogas Britain are committed to fostering diversity and inclusion across our workforce. We actively encourage applications from candidates of all backgrounds, regardless of gender, age, sexual orientation, disability, ethnicity, or any other factor. We strive to build a diverse and supportive culture of respect and fairness for all.

As an inclusive employer, we recognise the importance of achieving the right work-life balance that works for you. Our people work differently depending on their role and needs, from hybrid working to flexible working arrangements. We are open to discussing alternative working arrangements - such as part-time hours and job shares, so please feel free to raise this with us.

About us

Flogas Britain is one of the largest distributors of off-grid energy in the UK and has over 35 years' experience of providing solutions to both commercial and domestic customers, principally in the form of liquid gas. The business has a longstanding record of organic growth driven by new installations, underpinned by a strong technical engineering expertise and capability, which combined with a number of bolt-on acquisitions have resulted in its market share increasing from 10% to over 30%.

The business is at the forefront of the energy transition having developed a prominent track record in converting customers from higher emissions fuels to lower carbon and cleaner solutions for the last decade and is well placed with a significant range of opportunities to develop and diversify into New Energies into the future in line with our 2040 vision to provide 100% renewable solutions to customers. The recent acquisition of Protech by Flogas Britain further extends the business' capabilities in this regard to provide innovative and lower carbon solutions into the commercial sector; combining renewable-ready gas combustion with alternative technologies such as heat-pumps, solar power and electric vehicle charging to provide a complete solution to customers and assisting them on their own path to net zero. #J-18808-Ljbffr

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