Marketing Manager

6 days ago


Leicester, Leicester, United Kingdom GBR Recruitment Limited Full time

GBR Recruitment is collaborating with a prominent modern construction & built environment company, in search of a skilled 360 degree Head of Marketing (Digital & Traditional) to develop highly innovative, incredibly creative & captivating OMNI channel / Multi-channel marketing content. This is a fantastic leadership Marketing opportunity, perfect for a creative expert, to boost the company's digital & traditional marketing communications by collaborating closely with the sales teams to enhance product sales & market exposure across the UK & Ireland.

You will be the digital expert, crafting engaging content for the company's website, social media platforms like LinkedIn, Facebook, Twitter, Instagram & other outlets, also focusing on SEO.

This is an independent role with complete autonomy for all Marketing aspects, aligning the Marketing strategy with the Sales strategy, shaping the company's tone of voice to the external world.

Marketing Duties:
  • Create high-quality marketing content to showcase the company & its construction industry solutions in digital & traditional formats.
  • Produce engaging online content for the company's website & social media channels, driving website traffic & referrals.
  • Drive marketing activities across various channels.
  • Develop content that resonates with the B2B audience.
  • Utilize SEO & Google Analytics to boost website & social media traffic.
  • Analyze web traffic data to shape Marketing strategies.
  • Work closely with the sales team, creating real-time content during visits and installations.
  • Create video content showcasing actual builds.
  • Conduct market research to stay updated on competitors' activities.
  • Produce traditional marketing materials like leaflets, brochures, and POS displays.
  • Network at industry events, trade shows, and business clubs.
Desired Experience:
  • Previous experience as Head of Marketing, Senior Marketing Manager, or Marketing Director.
  • Expertise in Marketing & Communications Strategy leadership.
  • Highly innovative & creative marketing professional in various formats.
  • B2B sector marketing experience, ideally in the construction solutions sales industry.
  • Experience with OMNI channel / Multi-channel & Meta platforms.
  • Background in construction, storage solutions, modular builds, and similar industries.
  • Knowledge of lead generation software and HubSpot is beneficial.
  • Experience managing Marketing budgets.
  • Location accessibility from various areas in the Midlands.
  • Interviews are scheduled immediately.


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