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Head of Brand

3 months ago

Crawley, West Sussex, United Kingdom Nespresso Full time

Position Summary

We have a fantastic opportunity for an inspirational Head of Brand and Product to really make a difference in this newly created role. Reporting directly into our BEO, you will be responsible for the overall brand awareness, perception and positioning for Nespresso UK&I. You will orchestrate the definition of our brand positioning, creating compelling marketing campaigns and develop meaningful partnerships to bring our value proposition to life. This role requires a deep understanding of consumer behaviour, market trends, and the ability to translate insights into impactful advertising campaigns working with your team to drive success.

A little bit about us

We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating units of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world's most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savoured at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit

A day in the life of the Head of Brand and Product ...

This is an exciting role where your expertise will drive the strategy of the brand whilst aligning with our global brand strategy and identity. You will provide both physical as well as digital content and brand experiences ensuring consistent brand visibility and messaging across all touchpoints. You will also:

  • Establish the overall brand awareness for Nespresso.
  • Create compelling marketing campaigns to bring our value proposition to life.
  • Establish local meaningfulness and fuel brand position through relevant brand partnerships.
  • Drive the local brand ambassador and influencer strategy.
  • Establish the brand experience & coffee discovery at our (physical) venues, retail and trade touch points.
  • Contribute towards defining and guiding the market on their MBS, OP and Budgets from a Marketing perspective to achieve specific business goals.
  • Build a passionate team of brand builders by attracting and retaining talent, developing the personal effectiveness of employees by regular coaching and implementation of learning activities.

    What will make you successful?

    Having already developed a successful career in brand and product marketing, you will have proven experience working in a luxury and fast-moving environment, leading the marketing department. You will be a passionate and inspirational leader with excellent coaching and motivational skills to drive and develop your team.

    You will also have:

    • Strong leadership skills with the ability to manage and develop a team.
    • Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders.
    • Creative thinking and a passion for developing innovative strategies and advertising campaigns.
    • Knowledge of digital marketing trends and experience with digital advertising platforms.
    • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

      What you need to know

      What can we offer in return? Great benefits you'd expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus bank holidays plus flex leave, pension scheme and a real focus on personal development and growth.

      Job advert posting date 13/08/2024 Job advert closing date 27/08/2024

      We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don't delay in submitting your application.

      At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring. Find out more about our Colleague Networks here: Diversity, equity and inclusion | Nestlé )

      We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken