Marketing Insights Researcher

2 weeks ago

London, Greater London, United Kingdom Facebook Full time
Our Reality Labs (RL) organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. We plan to release multiple products over the next few years. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta's mission of bringing the world closer together.We're seeking a Marketing Insights Researcher for the RL Marketing Insights team to be the lead partner to International Marketing which currently covers hardware and will in the future take on AR/Software. Designing, executing and delivering high-impact primary research, both quantitative and qualitative, the ideal candidate will demonstrate ability to harness and translate strategic insights into actionable marketing plans, hunger to drive significant business result/impact, orientation toward strategic thinking to drive product/brand outcomes. They must have experience in building strong cross-functional partnerships, insights and strategy for hardware/physical products as well as retail, shopper and category management. Experience working across global markets is key. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must.

Marketing Insights Researcher - RL Responsibilities:

  • Develop the holistic learning agenda (in collaboration with other Understanding functions such as) UXR, Product Data Science and Marketing Decision Science) for International Marketing. This includes working closely with global teams to ensure the International agenda is additive to progressing global goals
  • Design and execute innovative quantitative and qualitative research to support decision-making, strategic planning and shape new market expansion/development, strategies to progress global goals/brand, campaign development, retail/channel strategy.
  • Translate research findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization
Minimum Qualifications:

  • Effective communication and presentation skills with a proven track record of delivering concise, executive level synthesis to influence business decisions and strategies.
  • Independently execute full-cycle research and leverage insights to inform strategies and drive business outcomes.
  • Extensive experiences in leading insights-driven campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making.
  • Skill to think holistically/creatively in addition to technically/analytically.
  • 10+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.).
  • Problem-solving and prioritization experience to move from blank slate to a research problem matched with a methodology.
  • Collaborate proactively and effectively with a broad variety of partners.
  • Experience in marketing strategy and range of full funnel marketing initiatives, with expertise in strategic GTM
  • Work well in a dynamic and fast-paced environment.
  • Global marketing experience, ability to identify critical local/cultural nuance, expertise in balancing global platforms and local market context.
  • Worked in global/local structures
Preferred Qualifications:

  • Experience working with physical technology products (e.g. PC, Mobile, Console) is preferred

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