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Insight and Research Manager

4 months ago


London, Greater London, United Kingdom BDO UK LLP Full time
An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today's changing world.

We work with the companies that are Britain's economic engine – ambitious, entrepreneurially-spirited and high‐growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here.

Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools.

You'll be supported to build your career, but also to be yourself in the office.

Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders.

You'll be rewarded with a great work-life balance and a career with real purpose.
We'll help you succeed
Leading organisations trust us because of the quality of our advice.

That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.

You'll be someone who is both comfortable working proactively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO's partners to help businesses effectively.

The Clients and Markets Analyst for Tax will sit in the Tax Marketing team, a function within BDO's Marketing, Sales and Clients team, covering all aspects of professional services marketing, sales support and business development for the stream.

You will support the Head of Tax Marketing with the analytic analysis needed to make business decisions and support the team in segmentation/pipeline and MI work.

Analyze qualitative data, trends, strategies, and competition aiming at increasing competitiveness.
Research, compile data, conduct analysis and write and deliver content to support clients & markets initiatives
S upport and work with Head of Tax Marketing & BD, Strategic Senior Projects Manager and the Tax Marketing Directorate to complete research and data analysis requests via engagement with primary and secondary data sources
Compile reports from internal and external data products and sources to provide the business with commercial and strategic insights and recommendations based on client shape and market opportunity
Support the business with data collection, analysis and reporting on market, competitor and company research to inform business planning and targeting strategies
Work on the presentation of data through charts, graphs and tables, but also in exploring innovative new ways communicate trends and tell data stories
Identify new, valuable data sources or fresh insights derived from existing sources and bringing them into the focus of the Tax Marketing team and Tax Markets Directorate
Keep up to date on industry news and innovations in our core sectors, contributing ideas which could help us in continuing to lead our markets Field appropriate ad hoc research enquiries to help staff best identify how to complete their proposed research task
Utilise and liaise with our outsourced research providers, Brook Intelligence, as necessary to help research delivery and build a close working relationship with the internal national research team
Proven experience in marketing or research related field
Proven experience in a professional services, research consultancy, legal or financial services environment with a proven ability to create high quality deliverables, which will provide a deeper understanding of the firm's client base, competition and market
A Bachelor's degree in Marketing or Statistics along with demonstrable experience in market analyst / research positions.
Excellent Excel skills and the ability to quickly extract and comprehend key data insights from large data sets
Sound data skills with more advanced statistical knowledge or understanding of business metrics
Excellent written skills with the ability to distil key findings from data and latest trends into easily digestible written reports
A prior knowledge of data products such as FAME, ORBIS, Factiva, mergermarket, IBISWorld would be advantageous, but an enthusiasm for learning how to work with and maximise the value of data products
The ability to present data findings in Excel, Word or PowerPoint in a clear and digestible way alongside written analysis
The ability to extract insights from survey results and understand how to structure survey questions to target maximum insight return
Excellent rapport building skills with senior stakeholders and an appetite for delivering quality insights to the partnership
A fundamental understanding of some of our core markets (including, but not limited to, private equity, TMT, Retail, public companies etc.)
The ability to work well within a research team or equivalent environment, to quickly digest and understand requirements, manage resource and action delivery
Knowledge of PowerBi (desirable) a nd knowledge of working with CRM systems

We're committed to agile working, and we offer every colleague the opportunity to work in ways that suit you, your teams, and the task at hand.

At BDO, we'll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another.

BDO's people represent a wealth of knowledge and expertise, and we'll encourage you to build your network, work alongside others, and share your skills and experiences.

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy.
Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions