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CRM Executive

4 months ago

London, Greater London, United Kingdom TEKsystems Full time

Description:

With the mass impact of Covid-19 on the shift of consumer behaviour offline to on and the acceleration needed for NWEA's strategic leadership agenda (30% of its revenue generated by ecommerce by

As a CRM CAMPAIGN EXECUTIVE, you will play a pivotal role in growing consumer retention. Reporting into the CRM Manager, you'll work together to roll out the CRM strategy (including loyalty programs), to drive consumer retention and to maximise consumers liftime value. You will be supporting the delivery of engaging campaigns,

This role will join the CRM Direct to Consumer team in the Area (supporting markets such as UK, France, Sweden), but work closely with teams from across the whole business.

EXPERIENCE, SKILLS, KNOWLEDGE

ESSENTIAL EXPERIENCE REQUIRED


• At least one year's CRM marketing experience within a fast-paced company and an understanding of key retention marketing principles and metrics


• Demonstrable hands-on experience in email/SMS marketing/ other touchpoints (customer care/ chatbot etc)


• Attention to detail, understanding that the sum of every detail makes a huge difference.


• Strong analytical skills with a good head for numbers and statistics


• A real can-do attitude with willingness to get on with the job and make great things happen


• Excellent communication skills, written and verbal, with a natural ability to connect with people at all levels


• A consumer-focused mindset and a passion for marketing communications


• Experience working with Salesforce marketing cloud platform understand relevant legal requirements such as GDPR and E-Privacy laws.


• Experience in using all SFMC modules such as Einstein, Content Builder, Journey builder and proactively suggesting usage of new modules to run successful email/SMS/Outbound call campaigns

Employee Value Proposition:

Flexibility, growing company, interesting work and position, supporting markets across Europe


Job Title: CRM Executive

Location: London, UK

Rate/Salary: GBP Daily

Job Type: Contract