CRM Creative

4 weeks ago

London, Greater London, United Kingdom WARNERMEDIA Full time

Welcome to Warner Bros. Discovery... the stuff dreams are made of.

Who We Are...

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

In this consumer-facing role, the candidate will be responsible for the curation, design, copywriting, and creative execution of Wizarding World Digital's ("WWD") Harry Potter Fan Club CRM strategy. With over 8 million active email addresses, WWD's CRM channel is an essential driver of value to the Harry Potter franchise, providing a primary vehicle to communicate directly with our fans globally by serving them the latest news, offers and fan-first celebratory content.

As the CRM Creative and Copywriting Lead, the candidate will provide creative leadership to drive a consistent look and feel in consumer-facing communications. In partnership with the Head of CRM, the candidate will drive the WWD audience strategy and act as a cross-company point of contact for campaign partners seeking access to the HP CRM asset. The candidate will also have a critical voice in developing the consumer proposition of opting-in for email communication, and ensuring that the Harry Potter Fan Club delivers a valuable and engaging experience for fans globally.

Your Role Responsibilities

  • Curation, copywriting and creative development of weekly HPFC newsletter, periodic Solus standalone emails, and triggered emails
  • Close coordination with franchise marketing partners and stakeholders to ensure timely approvals and delivery of assets required for production
  • Partnering with content, marketing and product team members across WWD to ensure close collaboration on key cross-franchise campaigns and always-on activity
  • Development of look and feel for ongoing WWD brand campaigns (including for all consumer-facing WWD channels beyond CRM)
  • Deep collaboration with Head of CRM on WWD's overall CRM strategy, objectives, deliverables, and campaign calendar (in-line with global franchise priorities)
  • Continually review, learn from, and act upon data insights to improve WWD's campaign performance, digital KPIs and Harry Potter Fan Club user experience
  • Active monitoring of competitor email activity, trends and innovations to identify new opportunities and best practices

Skills and Experience

  • Extensive experience in creative design and copywriting
  • Experience in CRM copywriting
  • Strong communication and interpersonal skills
  • Highly organised and deadline focused
  • Results-driven with an excellent attention to detail
  • Ability to be a self-starter and solve problems with limited guidance
  • Understanding and appreciation for fan culture in all its forms
Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

How We Get Things Done...

This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at

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