Head of Market Insight in Swansea

1 month ago

Swansea, City and County of Swansea, United Kingdom University of Wales Trinity St David Full time

Based in Swansea but may be required to work at other locations as required

About Us

The University of Wales Trinity Saint David (UWTSD) is proud of our dedicated and talented employees, and we work together as a team to make a difference to the lives of our students and the communities we serve. We are 14th in the UK for Social Inclusion and 28th in the UK for Teaching Quality (Times and Sunday Times Good University Guide, 2023), and 21st in the UK for Student Satisfaction (Complete University Guide, Our success depends heavily on the commitment and skills of our people.

We are now looking for a Head of Market Insight to join our Marketing team at our Swansea campus, on a full time, permanent basis, working 37 hours per week.

The Role

To develop and deliver a market insight service that will inform and advise strategic decision making on the University's academic portfolio, market opportunities and marketing campaigns.

To lead and develop a customer-focused, evidence-based, market insight framework, that informs tactical planning and delivery across marketing and recruitment. This framework will be based on audience insight, sector data and competitor analysis derived from primary and secondary research (qualitative and quantitative).

In addition to being a subject matter expert in the field of market insight, the role holder will be a senior manager within the wider directorate and will lead, manage and take decisions which will impact both on their professional service area and the wider University.

About You

To be considered for this role, you will need:

  • A degree level qualification or significant relevant work experience
  • Professional qualification in market research or another related field
  • Demonstrable experience of developing and implementing strategies at a senior level that are relevant to this role and can evidently benefit the marketing and recruitment work for the University.
  • Experience of working at a senior level with senior stakeholders using influence to clearly inform and shape decisions to underpin organisational strategy and strategic plans.
  • Extensive experience of analysing information to produce meaningful insights.
  • Significant experience of quantitative and qualitative data collection and analysis.
  • Demonstrable knowledge of information analysis and predictive modelling.
  • A good understanding of ROI measurement techniques.
  • Excellent communication skills with clear evidence of effective presentation skills, report-writing skills, people management skills and the ability to converse authoritatively and persuasively with a range of stakeholders at all levels.
  • Excellent organisational skills, the ability to manage a variety of tasks simultaneously, and to organise and prioritise own work and that of others to meet planned milestones.
  • Experience of leading intelligence, analysis and reporting, overseeing a high performing analytical team.
  • Demonstrable experience of successful staff management and team leadership.
  • Ability to work as part of a team, in partnership with others.
  • Ability to collaborate with cross-functional teams and foster a culture of information-sharing.
  • Able and prepared to work flexibly, including travel between campuses and other locations when required.
  • Experience of effective budget

It would also be beneficial if you have:

  • Member of the Market Research Society
  • Previous experience of working in Higher Education.
  • Working with stakeholders in Higher Education Institutions (HEIs) to understand sector and market trends.
  • Experience of developing strategic business plans for their functional area.
  • Welsh language is desirable for this role.

Benefits

  • Annual leave entitlement is 35 days' annual leave per year, pro-rata, plus 8 bank holidays and 4 University closure days

Our employees get access to a comprehensive pay and benefits package in recognition of their valued contribution including:

  • Competitive pay and pay progression
  • Generous annual leave allowance including Christmas/New Year closure
  • Pension scheme membership from USS to provide benefits for you and your family
  • Access to a benefits and wellbeing platform, with a choice of benefits to suit your needs, including electric vehicle salary sacrifice scheme and financial wellbeing services
  • Support for health and wellbeing, including access to on-campus sports facilities at discounted rates, occupational health, and counselling support services
  • Career and development opportunities, including support to gain further qualifications
  • Family-friendly policies that provide for flexible working, including enhanced paid maternity and paternity leave
  • Travel schemes, including the cycle to work scheme.

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