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Strategic Planner and Integration Lead

4 months ago

Bexleyheath, Greater London, United Kingdom The Talent Set Full time

The Talent Set are delighted to be working with a fantastic global children's charity to find their Strategic Planner and Integration Lead.

The charity offers a flexible working environment, with hybrid working from their London office.

The Transformation and Innovation Unit is a small but critical function within the Fundraising and Supporter Engagement Directorate – looking for new and improved ways of raising the charity's profile and income, ensuring our communications outputs are aligned and optimised, and fostering a culture of innovation and insight-led marketing. The purpose of the Strategic Planner and Integration Lead is to work collaboratively across the organisation to develop and lead a compelling supporter engagement calendar, oversee integrated campaign development, and support the design and delivery of new products, propositions and growth opportunities.

Key Responsibilities:

· Work closely with the Supporter Marketing and Public Fundraising Unit to jointly plan how we are going to deliver our strategic priorities on an annual basis and align our resources behind this

· Develop effective processes to review, plan and prioritise cross-organisation activities, events and goals to create and evaluate integrated communications calendars and messaging

· Establish and manage cross-organisational planning documents, aligning and optimising key outputs and campaigns to increase our consistency, efficacy and impact

· Lead the Directorate to understand and assign priority levels across our portfolio of products, campaigns and change initiatives, to enable increased alignment and focus of teams around strategic goals – leading to increased success and impact

· Develop integrated strategies for Plan International UK's priority campaigns or appeals, as agreed in the planning process and with the Head of Supporter Marketing and Public Fundraising

· Create compelling campaign themes and propositions driven by brand and audience insight

· Develop effective, integrated briefs for marketing and communications output, and work with the Content Team and external suppliers to deliver outstanding creative work that fits the brief and needs of our audiences

· Manage the mobilisation of key working groups in the delivery of an emergency appeal and support the Director of Fundraising and Supporter Engagement to make rapid and clear decisions

· Work alongside the Digital and Data Strategy Team to regularly review and refresh our audience segmentation and strategy

· Establish an audience-centric communications culture, driven by up-to-date insights on our priority audience groups and their behaviours, attitudes and values

· Conduct thorough market research and analysis to identify target audiences, trends, and opportunities for integrated marketing campaigns. Utilise insights from market research to inform campaign strategies and messaging

Person Specification:

· Strategic marketing planning experience, developing and leading multi-year customer communication plans, prioritising key initiatives and ensuring integrated campaign delivery across teams

· Significant experience of using data and insights to inform planning, and knowledge of a range of reporting and measurement tools

· Exceptional inter-personal and consultative skills, with experience of working with multiple stakeholders and a proven ability to work collaboratively to influence, negotiate and secure buy-in

· Knowledge of full campaign process from planning to briefing, creative development and production through to execution and measurement

· Excellent knowledge of audience research, analysis and segmentation tools and processes

· Ability to multi-task and prioritise under pressure, in a fast paced, dynamic communications environment

· Experience of working in insight, new product development, and proposition development, ideally within the charity sector, and able to demonstrate having made a positive difference for other brand(s) through impactful and effective proposition development

· Strong creative leadership and experience of translating a brand proposition for different channels, executions and campaigns

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.