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Brand Executive

2 months ago

London, Greater London, United Kingdom FirstGroup Full time

Salary: upto £38k depending on skills and experience

Who are we?

GWR is the proud custodian of Brunel's railway - one of the most prestigious networks in the world. We have some of the newest trains in the country and exciting plans to extend our services. With more than one hundred million passenger journeys each year, we carry people to over 275 stations in the South West, from Cornwall and South Wales to London, passing through beautiful country and some of the UK's top tourist destinations.

We are transforming the way people think about train travel, empowering our team of over 6,000 people from all different backgrounds to make it a great experience for our customers. Together, we will revalue rail as a very special way to travel – relaxing, fast, efficient, friendly and fun.

About the team?

An exciting opportunity has arisen for a proactive and driven Brand Executive to join our Marketing team. This role is integral to the success of our brand strategy and will report directly to the Senior Brand Manager. As a Brand Executive, you will play a pivotal role in championing and delivering GWR's brand vision and brand purpose.

About the Job?

We are looking for dynamic Brand Executive to join the Marketing team to support the brand vision, to be a brand custodian and champion GWR. Ensuring the products and services resonate with current and potential customers, whilst protecting the brand value and equity for GWR.

You will collaborate and engage internally and externally to implement best practice, track market trends and ensure fit for purpose of the business and future market opportunities.

Your main responsibilities will be:

  • Supporting the Senior Brand Manager to manage day to day brand ownership and ensure colleagues and customers effectively understand the purpose and role of Brand, through support and guidance of the brand guidelines.
  • Assist with the overall image of GWR's brand, ensuring that every GWR touchpoint conveys the right message to customers (and colleagues) so that they will want to come back for more.
  • Support the team with GWR's visual and verbal identity, tone, and style, working with teams (internal and third party) to ensure the brand's identity is consistent, coherent, and compelling across all touchpoints, such as websites, social media, packaging, advertising, events, and publications.
  • Seek to enhance the brand's relevance, differentiation, and loyalty in the market staying abreast of the latest trends, market research, technologies, and best practices in brand marketing.
  • Work closely and collaborate with the Brand Designer to assist in the briefing process, design, production and distribution of customer and colleague assets.
  • Manage day to day workload with Brand Designer. Must be organised and prepared to track each job, time and cost parameters to ensure output is delivered internally and externally.
  • Manage internal Brand requests, co ordinating and build relationship with internal stakeholders to manage expectations.
  • Manage production, print, distribution as and when required.
  • Ensure that the GWR Brand is clearly defined to internal and external parties and always represented correctly and consistently, developing guidelines and new Brand rules as required to meet internal client requests.
  • Ensure legal and franchise requirements are met in the S&M to adhere to Brand guidelines, copyright, intellectual property, and other corporate responsibility.
  • Other ad-hoc marketing support as required, ability to work cross functionally.

You'll need to be:

  • A self-starter and take ownership.
  • Deliver projects and processes to the highest standard and tight timelines.
  • Practical knowledge and experience of marketing and brand management.

As a minimum you'll need to have:

  • At least two years Marketing and Brand experience.
  • Good knowledge and purpose of brand identity and the importance of brand guidelines.
  • Excellent written and verbal communications skills
  • Strong data interpretation and analysis skills.
  • Focus on quality, accuracy, and attention to detail.
  • Experience in the travel, retail, or leisure sector.
  • Strong computer literacy, particularly in Excel, Word, and PowerPoint.

About the location?
The role is based at The Point in Paddington, with some flexible/home working possible.

Working Pattern?

Monday - Friday, 37 hours per week. Some anti-social hours may be required for occasional event attendance.

Additional Information?

Travel to various locations on and off our network may be required on an ad hoc basis.

The Reward?

As well as a great team environment and comprehensive training, all GWR colleagues enjoy a range of benefits including on-going development, defined benefit pension scheme, free rail travel across the GWR network for you and your family, company-sponsored health care plan, discounted shopping and gym membership and an employee assistance programme.

We all belong at GWR. This is our vision for providing an inclusive environment for all our colleagues, ensuring all candidates have an equal opportunity to access meaningful employment.

We value our differences such as age, gender, LGBTQIA, ethnicity, religion and disability. We maintain zero tolerance towards any form of prejudice towards our colleagues, customers, and future talent.

We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive.

We review all roles and job descriptions to ensure they are accessible and, where possible, we support and provide flexible working options; we recommend that you refer to each vacancy description for further details.

If you require additional support to complete your application due to a disability or neurodivergent condition such as dyslexia, dyspraxia, or autism, please follow the links below. We encourage you to share any additional needs you may require so we can provide a fair and equal process for all who apply.

INDCF