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Insight Analyst

2 months ago

Cambridge, Cambridgeshire, United Kingdom Alzheimer's Research UK Full time

The position of Insight Analyst is a new role that will sit in the Insight & Development team (I&D). The purpose of I&D is to inspire long term support and maximise opportunity, engagement and income by putting supporters at the heart of everything we do. This team of experts interacts with teams across the whole organisation and is central to the delivery of our organisational strategy.

The Insight Analyst will be delivering insight, using a range of data sources, to help inform strategy and day to day decision making. The successful candidate will be expected to develop a strong understanding of ARUK's strategy, objectives, and operations, especially in relation to supporter engagement and fundraising to help generate and deliver Insight analysis projects and day to day tasks that will contribute to achieving our fundraising strategy. They will work with our fundraising and marketing teams, as well as independently, to derive insight from existing sources (Data Tables, internal collation, existing reports) that will enable ARUK to better serve supporters and in return gain their lifetime loyalty.

Main duties and responsibilities of the role:

· Support the development of our fundraising activity by creating and visualising insight that demonstrates understanding of supporters, their motivations and challenges. Including, but not limited to: Target audience profiles / segmentations, Product / brand sentiment, Product / brand preference, Competitor landscape and ways we can build engagement.

· Identify the most appropriate data sources, tools and methodologies needed to answer insights briefs or requests

· Use a range of 3rd party data and tools to analyse appropriate data and extract findings that are relevant and meaningful

· Provide data-based evidence that supports creative development and/or fundraising strategy

· Present findings in a clear, visual way that helps to tell a story in line with the strategy

· Collaborate with a wide range of teams across the fundraising and marketing directorate to deliver valuable insight

· Help to drive insight- driven culture to ensure that all decision making is informed by insight

· Attend and present at internal meetings, in person or over video call and occassionally with our senior leadership team.



What we are looking for:

· Experience of CRM systems (ideally Salesforce).

· Experience working in the charity sector with an understanding of donor insight.

· Experience of translating the essence of a range of data and resources into language or formats others will understand.

· Ability to communicate insights by producing written reports and presenting face-to-face.

· Ability to work and think independently, using own initiative and sometimes raising challenging questions or observations.

· A strong sense for how charities function, and how insight can contribute.

· Ability to manage and take responsibility for own workload, prioritise and meet deadlines.

· Excellent numerical skills and Excel proficiency.

· Good interpersonal skills; ability to interact with stakeholders at all levels.

· Clear-thinking, with a creative and innovative approach to dealing with issues and problem solving.

· Confident and friendly manner.

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.

Salary: Circa £28,500 per annum, plus benefits

Please download the Vacancy Pack for more information.

The closing date for applications is the 21st July 2024, with interviews likely to be held week commencing the 29th July 2024. We would encourage you to submit your application at the earliest opportunity as the closing date may be brought forward at any time. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, your CV will be anonymised as part of the selection process. Should you need any adjustments at either the application or interview stage, then please do contact us via our website.

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer's Research UK:

Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.

There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer's Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.

In 2022, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises 'World Class' levels of workplace engagement and were also listed in the prestigious Best Companies lists:


• 48th in the 100 Best Large Companies to Work For in the UK.


• 19th in the 100 Best Companies to Work For in the East of England.


• 3rd in the 50 Best Companies to Work For in the Charity Sector.

In addition, we were also shortlisted for a special award recognising the work undertaken on reducing our environmental impact.

In 2021, we were awarded the HR Management award by The Charity Times for our Wellbeing initiatives throughout the pandemic.

In 2020, we demonstrated our commitment to changing the way we think and act about mental health in the workplace and signed the Time to Change Employer Pledge.

ARUK really does look after its people, where you will be able to add value and make a difference.

To view further details about working for us and the benefits we offer, please visit Alzheimer's Research UK