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Marketing Manager
4 months ago
As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.
Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.
Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.
Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.Job Description
Primary Function of Position:
To implement the strategy and deliver marketing initiatives that contribute towards the regional goals. This position will help support the adoption of da Vinci surgery and is a key stakeholder in understanding the market dynamics and been the regional voice of the customer. The Marketing Manager is expected to work closely with cross-functional teams including; Sales, European Marketing, Corporate Marketing, Genesis, Sales Operations, Training and Education, Market Access, Government Affairs and Clinical Affairs
Roles and Responsibilities:
The primary function of this position is to deliver on the following global marketing standards at a regional level:
Understand your clinical area
- Develop and execute marketing initiatives for the procedural area/ areas of responsibility. This will include delivering activities within a defined timeline and in alignment with the Sr. Group Manager Marketing
- Strong partnering with both the clinical and capital sales teams in a growing competitive environment, to ensure focused and impactful delivery of initiatives
- To collate and communicate with European and Corporate teams on relevant competitor activity to ensure line of sight of competitor focus within the region
Maintain alignment on target procedures and product mix
- Been able to interpret the success of the regional strategy against internal and external goals and been able to problem solve effectively to identify and make recommendations for course correction for immediate and longer term success
Build Value Props Stories, Tools, Events and Engage 3Ps
- To be the voice of the customer so high impact campaigns are developed, implemented and product launches are delivered at the right time, in the right procedure, to the right customers and with the right message
- Support the adoption of dv Vinci surgery by working closely with internal stakeholders to develop localized collateral that resonates with customers (executive and clinical vison presentations)
- Train the region on newly developed collateral to achieve short and long-term goals for procedures/ sales quotas, products and system sales (executive and clinical vision presentations) and ensure tracking is in place to monitor overall success
Develop Speaker/Proctors/ Executive KOLs/ Quantify the impact (QTI)
- Identify and develop surgeon and executive speakers to drive awareness and adoption of da Vinci surgery at key strategic peer to peer events
- Support the development of the dv Vinci proctors by continually re-validating their messaging. Also coaching future proctors in terms of messaging the clinical and economic value of da Vinci surgery
- Partner with key Opinion Leaders (KOLs) and Intuitive advocates to support in the coaching and messaging of da Vinci surgery and implement leading robotic clinical education programs and symposiums to drive adoption, competency and utilization of da Vinci surgery
- Quantify the impact (QTI) - validate clinical and economic data with reference case observation centers, key opinion leaders (KOLs) and proctors. Support the surgeons in developing how they message the value of da Vinci surgery
Academic, residency and fellowship programs
- Collaborate with the customer training team and sales team to identify suitable hospitals for implementation of programs
- Implement da Vinci curriculum style programs at identified centres and collaborate with customers on how to further develop and maintain a successful program. Monitor the development and success of the programs.
Strengthen Intuitive's relationship with Surgical and Executive associations
- Strengthen Intuitive's presence at key national conferences including; robotic focused symposiums, live surgery, market research, post graduate courses and development of KOL network
Required Knowledge, Skills, and Experience:
- Bachelor's degree in life science or business discipline
- 8 years professional experience with a minimum of 3-5 years Surgical and/or Operating Theatre sales experience
- Clinical/Product marketing experience in a therapeutic medical device company, desired but not essential
- Demonstrated success in building clinical champions to drive product/procedure growth
- Superior verbal/written communication, teamwork
- A keen ability to manage projects, keeping to budget, organizing, prioritizing and coping with multiple tasks
- Strong knowledge of the MS Office product suite
- Ability to travel 50%. International travel required
#LI-Hybrid
Additional InformationIntuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
Shift : Day
Travel : None
