Digital Product Manager

4 weeks ago

London, Greater London, United Kingdom iQ Student Accommodation Full time

Digital Product Manager - London Bridge

iQ is one of the UK's biggest providers of student accommodation, committed to giving our 30,000 students in 81 sites across 29 UK cities their best year yet. Our London- and Manchester-based support teams are the oil that keeps the iQ wheels turning, providing our brilliant site teams (circa 600 employees) with everything they need to deliver a fantastic student experience every day.

The iQ Support functions cover everything from Real Estate and Legal to Marketing, People and Finance, but what we all have in common is our uncompromising commitment to doing the right thing, even when nobody's watching. The iQ thing.

iQers are a pretty special bunch. Our team is bursting with independent thinkers and problem solvers, who join us to explore what's possible and build a career as part of a diverse, fun and supportive team. If you have people skills, personality and potential, you're already our cup of tea. Ready to feel like you've got the best job ever?

We are looking for a Digital Product Manager to join our Marketing team. The role is accountable for supporting the delivery of iQ Student Accommodation's revenue targets, through the management, maintenance and optimisation of iQ's digital platforms, including planning and delivery of web and app improvement projects, integrations and national and international digital sales platforms. The role will be accountable also for continually testing, reporting, analysing and optimising digital platform performance.

Key Role Responsibilities:

  • Continually identify and deliver data-backed optimisations to improve online customer journeys and experience, to increase conversions both in the UK and international markets, in close collaboration with the Web & Digital Analyst, IT team, and web agency.
  • Own and optimise the conversion funnel, continually testing strategies to improve commercial outcomes, analysing and reporting on performance.
  • Website and mobile development backlog prioritisation and management of schedule of works, testing and release schedule, working in partnership with our web agency and IT team.
  • UAT to support releases, in close collaboration with our web agency and IT team.
  • Troubleshooting digital platforms as necessary and actioning internal web tickets in collaboration with our web agency and IT team.
  • Working closely with the Head of Marketing, own the planning for and delivery of product innovations that enhance the customer journey and efficient ways of working, ensuring that the planning takes place with the IT team to secure an agreed programme of product development.
  • Develop and maximise all new and existing online revenue generation opportunities through digital platform enhancements, in collaboration with key internal stakeholders.
  • This would include but is not restricted to business listings on Google, Bing and Apple, listings with our partners like Accommodation for Students and My Student Halls, iQ's WeChat MiniPrograms.
  • Work closely with the digital marketing manager to support delivery of the strategy for all paid search, paid social, SEO, email and SMS marketing, in domestic and international markets, ensuring that our platforms are optimized to deliver on commercial goals.
  • Own the delivery of campaigns and activations across digital platforms through the leasing cycle, at key moments including but not limited to launch to market, rebooker, summer, clearing, best welcome, to ensure that our products reflect campaign objectives and messaging to drive desired commercial outcomes.
  • Identify, scope out and deliver product integration enhancements to improve user experience and the conversion funnel
  • Own iQ's CMS for the website and app, being accountable for all content accuracy and relevancy, in close collaboration with the Content team and Property Marketing Manager.
  • Gather robust marketing intelligence through the evaluation of analytics, market intel and competitor data, to inform product development and design.
  • Manage external suppliers to ensure the delivery of a quality and cost-effective service.
  • Keep up to date with digital product and e-commerce best practice, putting it to action across all channels, adopting a test-learn-rollout approach.
  • Provide reporting and actionable insight on all digital platform performance, demonstrating ROI, in collaboration with the Web & Digital Analyst.
  • This includes but is not limited to the English and Mandarin website, business listings, listings with partner sites, iQ's WeChat MiniPrograms.
  • Provide daily, weekly, monthly and ad hoc reports, analysis and recommendations as required.
  • Comply with data handling policies. Reporting into the Head of Marketing, this role manages one digital team member, and the relationships with external agencies and partners.
  • Record and monitor marketing spend, in line with agreed processes.
  • Work with Head of Marketing for budget allocation.
  • Support the annual budgeting, mid-year rephasing, quarterly and monthly budget allocation processes

    Skills and Experience:
    • Solid understanding of ecommerce and digital marketing principles, theory and best practice.
    • Hands-on experience of managing web development projects to optimise customer journeys and experience, Solid understanding of and experience in managing multiple digital platforms and integrations with backend systems.
    • Web literacy and proficiency in data extraction and the use of databases and reporting tools, e.g. Google Analytics, Power BI.
    • Demonstrable hands-on experience of web tools and platforms.
    • Good proficiency in all Microsoft Office packages with advanced Excel skills.
    • Proficient in managing multiple priorities, working to tight deadlines in a fast-paced environment, managing internal and external stakeholders.
    • Strong organisational and project management skills.

      We work a hybrid working model with 3 days in our office in London Bridge

      Apply today and find out what it's like to work at iQ

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