Head of Brand

About Piclo

The climate crisis means that now, more than ever, we need to act. Here at Piclo, we believe we are not powerless against climate change and are focused on enabling the transition to a decarbonised future. Our team is on a mission to make our energy systems smart, flexible and sustainable.

We're hiring a Head of Brand & Marketing to work alongside our friendly team of software engineers, product managers, designers and more that are at the forefront of transforming the energy sector.

Who we are looking for

We're looking for a Head of Brand & Marketing, to lead all aspects of our marketing work, how our customers see us, and how to showcase our product and brand in the different global markets we operate in.

About you

Our ideal candidate meets many - but not necessarily all - of the below criteria:

A minimum of 8+ years of experience across the energy and technology startup environment.

Experience in developing and implementing global business strategies to generate high-quality leads using a variety of channels and tactics.

Experience in creating and executing comprehensive global digital marketing campaigns that align with our business goals.

You are an incredibly motivated and organised person. You enjoy the process of prioritising work and setting timelines while collaborating with cross-functional teams.

You're resourceful, resilient, and flexible, and will help clear the path for everyone to do their best work.

You are an excellent communicator who can build relationships with teammates from different disciplines, making sure that everyone is clear about what's required of them.

You are confident and well adept in communicating and collaborating with external clients.

You're fluent in English, even if it's not your first language.

Also desirable:

Experience in scale-up environments.

You are motivated by Piclo's mission to make our energy system smart, flexible and clean.

You are naturally empathic and are always mindful of the humans who use and benefit from your work.

About the role

You'll be responsible for (but not limited to) the following:

1. Strategic Marketing Leadership

Marketing Strategy Development: Lead the creation and execution of comprehensive, integrated marketing campaigns that drive lead generation, customer acquisition, and enhance market engagement. Elevate brand awareness and establish Piclo's prominence in the industry while maintaining its unique voice.

Brand Strategy and Identity Oversight: Formulate and direct a cohesive brand strategy that reflects Piclo's core values, mission, and market differentiators. Guarantee uniformity in the brand's identity and voice across all communication channels and customer touchpoints.

Content and Digital Marketing Oversight: Oversee the development of compelling content for the company's website, blog posts, social media, and multimedia assets. Direct digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns, to maximise online presence and drive significant traffic.

2. Financial Leadership and Organisational Management

Budget Management and Resource Allocation: Collaborate with senior executives to establish the marketing budget, strategically allocating resources to maximise ROI across campaigns, events, and external marketing activities.

Team Leadership and Structural Development: Lead the global marketing department, structuring the team to efficiently meet the organisation's marketing needs. Provide executive-level guidance and mentorship, nurturing a culture of innovation, collaboration, and high performance.

3. Executive Collaboration and Market Influence

Executive Collaboration: Engage with other executive team members and department heads to ensure that marketing strategies are perfectly aligned with the overall business objectives, product development goals, and policy initiatives.

Performance Metrics and Market Intelligence: Set comprehensive performance metrics to evaluate the effectiveness of marketing activities. Leverage advanced market research and competitive analysis to inform strategic decisions and keep ahead of industry trends.

Public Relations and Strategic Communications: Lead the management of external PR agencies and maintain influential media relationships to secure extensive press coverage and enhance Piclo's reputation. Represent the company at major industry events and in public forums.

Policy Advocacy and Strategic Messaging: Provide senior-level support to the Policy team, leveraging marketing expertise to enhance Piclo's strategic messaging and positioning in global markets.

What we can offer

£75-90k, with the ability to participate in the success of the company through its share option scheme

25 days holiday (plus Bank Holidays)

35 hour week - with flexible working hours (within core business hours)

Hybrid working - we aim to have team days in our London office weekly.

Life Assurance, Income Protection and private Healthcare with Vitality (medical history disregarded)

A monthly expense budget for the extra kit or tools you might need to get your job done to the best of your abilities at home

Annual allowance to spend on professional development

Regular off-sites, where the whole company gets together

A super welcoming, supportive, collaborative and transparent culture where the priority is to help shape your role to find the best balance between what we need as a business and your career progression plans.

Who we are

Piclo's mission is to decarbonise the grid. We are an independent marketplace for Distributed Energy Resources (DER). Our software solutions help these batteries, electric vehicles, homes and offices to sell their flexibility to electricity grid operators. And we help these grid and system operators create new markets through which to buy that flexibility.

To date, Piclo has over 300,000 registered flexible assets representing 22 GW of registered flex capacity, with flexibility contracts awarded totalling £74m and 2.6 GW+ of flexible capacity procured.

Piclo currently operates globally, with current markets in the UK, Europe (Ireland, Italy, Portugal), the United States, and Australia - with ambitions to further expand.

We know "flexibility" can be quite complex to understand at first, here's a short video that explains "what are flexibility services?"

Inclusivity

Our team welcomes everyone to work together on our mission. We are all in this together after all. We don't believe that anyone should be discriminated against for any reason, be that age, nationality, gender, race, sexual preferences, religious beliefs, political leanings or disabilities. We welcome diversity among our colleagues and see it as important that everyone is supported and comfortable working with us. Piclo is expanding internationally, so English doesn't have to be your first language, but we would like you to be fluent.

How to apply and interview process

To apply, email with 'Head of Brand & Marketing' in the subject line (or click the Apply button below) and tell us about your skills and experience, and why you think you'd be a good fit for this role.

Please include either a copy of your CV, the URLs for your personal site or Linkedin profile, as well as URLs to any relevant public repositories that might support your application. Please note that, at this stage, we're more interested in hearing why you think you're a good match for us and the role.

We conduct interviews in three stages

Introductory call: we'll invite you for a short video call to discuss your experience and what you're looking for in your next role.

Challenge: If successful, applicants will be invited to complete a challenge relevant to the skills required in your role

Final interview: if successful, applicants will then be invited to a final, in-depth interview to meet additional members of the team.

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