Campaign Marketing Officer

2 months ago

Oxford, Oxfordshire, United Kingdom Oxford Brookes University Full time

Oxford Brookes University is looking for a Campaigns Marketing Officer.

We are looking for someone with a broad range of marketing skills, strong communication skills, and who is motivated and keen to bring their experience to the busy, dynamic and exciting world of higher education. You will draw upon your experience in a range of marketing tools including campaign planning and implementation, digital communications, customer research and content development for a wide range of target audiences.

As one of the largest employers in Oxford, we pride ourselves in the great experience we offer our staff. You'll be joining a friendly, professional environment where every member of staff is recognised as important to the success of Oxford Brookes University. This is an exciting opportunity to work within the Strategic Marketing & Digital Team within our Marketing, Recruitment and Engagement directorate.

Overall Purpose of the post of Campaigns Marketing Officer

  • Plan, deliver, optimise and report on digital advertising campaigns for student recruitment activity.
  • Research, curate and repurpose optimised content for on and offline marketing channels, and for central digital campaigns, ensuring on brand with appropriate tone and language.
  • Develop market insight and analysis to inform strategies plans for improving student recruitment campaigns.
  • Develop briefs for agencies, suppliers and other key internal stakeholders to ensure marketing activities are effectively delivered.
  • Manage any budget allocated and deliver agreed activities on time and within budget.

Qualifications and Experience for the post of Campaigns Marketing Officer:

We want to hear from candidates who have experience of

  • Experience of planning, implementing and reporting on digital marketing campaigns including email marketing, SEO, digital advertising, affinity building and social media marketing.
  • Experience of using customer, competitor and industry research to provide recommendations for marketing and campaign planning.
  • Significant experience of creating engaging marketing content across a range of channels, including planning, implementation, monitoring and evaluation.
  • Excellent communication and interpersonal skills including effective influencing, negotiation and senior stakeholder engagement.

Application Process:

As part of the application process all applicants are required to complete our online application form by clicking on the "Apply for Job" button on the Oxford Brookes vacancy page. You will be routed to this when you click on the above "Apply" button. All parts of the application form should be completed and in the section of the form called "Supporting Documents", applicants must upload their CV and a Personal Statement. To complete the Personal Statement part of the application, applicants must download the Personal Statement document which is part of the advert below and complete the form, providing examples and explaining how they meet each item detailed on the document. The Personal Statement must then be uploaded to the application form along with the CV.

£30,487 to £32,982 per annum

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