Director, RL International Marketing

3 weeks ago

London, Greater London, United Kingdom Facebook Full time
At Reality Labs, we bring together the brightest cross-disciplinary minds in one place to deliver our mission: build tools that help people feel connected, anytime, anywhere. Developers, researchers, engineers and designers all working together to help build a more expansive - and more inclusive - future for all of us.As the Director of International Marketing, you'll be responsible for leading our International markets and expansion across our MR/VR product groups. The ideal candidate will bring a wealth of experience from leading global brands, showcasing strategic acumen and creative prowess. They should demonstrate a proven track record in delivering both short- and long-term returns on marketing investments, with a deep appreciation for the role of brand across the entire customer journey.We're seeking someone who can inspire and empower a diverse marketing team to deliver their best work yet. Collaboration is key, and the successful candidate will excel in cross-functional partnerships with Sales, Product Marketing, Product, Privacy, Creative, Media, Communications, and other key stakeholders. This role is integral to our Global Marketing leadership team, contributing to the growth and success of a rapidly expanding organization.

Director, RL International Marketing Responsibilities:

  • Lead the strategic vision and marketing programs for the Reality Labs products, internationally
  • Lead the international marketing teams in EMEA, Japan and emerging regions outside of North America, driving adoption and engagement of our platforms in these markets
  • Partner with the international Sales teams to lead new market expansion, existing market growth, and campaign implementation
  • Partner closely with Product, Product Marketing, Creative, Policy, and Diversity & Inclusion teams to ensure all brand and international marketing efforts are aligned and coordinated with those groups and vice-versa
  • Lead, develop and grow a high performing, multi-disciplinary team that seeks to do the best work of their careers from a leader they can be inspired by and learn from
  • Collaborate with Marketing peers across Reality Labs and the Consumer Marketing organization to push the thinking of the work and maximize the impact of the efforts you lead
  • Serve as a cultural beacon and ambassador to educate and inform the team about the most important consumer insights, dynamics, and shifts to drive our work
Minimum Qualifications:

  • Bachelor's degree or equivalent marketing experience
  • Extensive experience in consumer marketing
  • Extensive experience in a brand marketing role for consumer brands
  • Significant experience working on consumer technology brands/products/channels
  • Significant working on ex-North American marketing efforts, either based in North America or living in markets outside of North America
  • Experience leading fast growing, cross-functional teams, either formally through reporting structure or informally through influence
  • Experience working across marketing channels and influencing product and service experience
  • Experience developing brand strategy for world-renowned companies
  • Experience demonstrating the return of marketing investment in the short- and long-term
Preferred Qualifications:

  • Experience in gaming, VR, retail, or culture brands
  • Advanced qualifications in marketing strategy

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