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Marketing Executive

3 months ago

London, Greater London, United Kingdom Greater London Authority Full time

The work of the directorate's teams includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes, to making sure we plan for and can respond to emerging events or emergencies in our city.

Are you ready to deliver integrated marketing campaigns for Londoners?
The Marketing & Campaigns team leads marketing campaigns and communications that help make London greener, safer, fairer and more prosperous. We communicate some of the most pressing issues facing our city, from access to affordable homes, ending rough sleeping, tackling violence against women and girls and dealing with the cost of living. This includes promoting our programme of major public and cultural events to celebrate London's diverse communities - no two days are the same but every day is meaningful.


We're looking for two marketing executives to help us ensure that Londoners are aware of, and engaged in, the important work delivered by the Mayor of London and London Assembly. Marketing executives play an important role in delivering marketing campaigns, integrated communications projects and London's events programme by:


1 . Planning, leading and delivering consumer focused marketing and communications campaigns that engage Londoners. This includes the delivery and evaluation of campaigns through robust project management and marketing expertise.
2. Supporting Senior Campaign Leads in the delivery of large multi-channel campaigns promoting the work of the organisation. This includes co-ordination and support for marketing and communications across the full channel mix, including online and traditional offline channels, across short and long term projects.
3. Managing a variety of different stakeholders including policy teams, the Mayor's Office and external agencies. You will provide stakeholders with effective marketing and communications expertise and excellent project management. External stakeholders include management of suppliers, agencies and members of the wider GLA family.

Principal accountabilities
1. To lead small to medium-sized campaigns and marketing projects across the full channel mix, working collaboratively with internal and external stakeholders to plan, manage and deliver effective and engaging campaigns. This includes the development of campaign strategy, delivery of key campaign documentation, effective management of campaign delivery across various teams, and ongoing reporting and optimisation using marketing tools.

2. Provide robust project management to ensure effective campaign planning and delivery, ensuring that projects are managed to time and budget, and internal and external stakeholder are managed.

3. To provide project support to the Senior Campaign Leads on larger campaigns, and to support the in the delivery of all aspects of the GLA's integrated marketing and communication plans and strategies.

4. Provide specialist marketing advice and guidance to GLA officers – including policy, research and events teams - on all aspects of marketing communications to support the delivery of GLA-led projects, making strategic recommendations based on expertise and campaign learnings and evaluations.

5. Provide marketing support to GLA campaigns by arranging cross-discipline meetings, leading on communication of campaign actions and day-to-day administrative and budget management support.

6. Manage relationships with a variety of internal stakeholders including policy, and events teams, the Mayor's Office and external agencies, suppliers and partners.

7. Work with the Senior Campaign Lead to implement multi-channel campaigns with a focus on press/outdoor advertising, distribution, digital advertising, social media, email, and content creation. Working with the GLA's web team and contracted media agency to implement best practice on tracking, reporting and optimisation.

8. Oversee content production for a variety of channels, including writing engaging copy and commissioning video content, photography and design to ensure campaigns have a strong pipeline of content throughout their lifecycle.

9. Adhere to and champion the GLA corporate identity, house style and digital guidelines at all times, working with the creative team to ensure that all content and materials generated by External Relations is audience focused.

10. Realise the benefits of London's diversity by promoting and enabling equality of opportunities and promoting the diverse needs and aspirations of London's communities.

11. Realise the benefits of a flexible approach to work in undertaking the duties and responsibilities of this job, and participating in multi-disciplinary cross-department and cross-organisational groups and tasks teams.

12. Work directly with the Events team to manage the marketing communications attached to London's major events, including the Mayor of London's Trafalgar Square events programme, considering events logistics and community engagement throughout.

Person specification

Technical requirements/experience/qualifications
1. Experience in a similar role – working for a high-profile organisation with a broad range of stakeholders.
2. Experience of marketing and communication across earned, owned and paid media on a variety of channels and formats, including events, press, influencers, outdoor, social media and digital.
3. An excellent standard of written English and the ability to write professional copy tailored to a variety of target audiences.
4. Experience of using IT programmes relevant to the role i.e. Outlook, Word, Excel and project management systems.

Behavioural competencies

Planning and Organising
thinking ahead, managing time, priorities and risk and developing structured and efficient approaches to deliver work on time and to a high standard
Level 2 indicators

• Prioritises work in line with key team or project deliverables

• Makes contingency plans to account for changing work priorities, deadlines and milestones

• Identifies and consults with sponsors or stakeholders in planning work

• Pays close attention to detail, ensuring team's work is delivered to a high standard

• Negotiates realistic timescales for work delivery, ensuring team deliverables can be met

Responding to Pressure and Change
being flexible and adapting positively, to sustain performance when the situation changes, workload increase, tensions rise or priorities shift.

Level 1 indicators of effective performance


• Stays calm in pressurised and demanding situations

• Responds flexible to changing circumstances

• Recognises when unable to cope and asks others for help

• Demonstrates openness to changing work priorities and deadlines

• Maintains personal well-=being and achieves a balance between work and home life

Stakeholder Focus
consulting with, listening to and understanding the needs of those our work impacts and using this knowledge to shape what we do and mange others' expectations
Level 1 indicators of effective performance


• Listens to understand requirements without making assumptions

• Demonstrates an enthusiastic and 'can do attitude' to all requests

• Provides timely, accurate and personalised responses

• Provides a polite and helpful first point of contact for stakeholders

• Learns from feed-back to improve personal service to others

Building and Managing Relationships
developing rapport and working effectively with a diverse range of people, sharing knowledge and skills to deliver shared goals;
Level 2 indicators

• Develops new professional relationships

• Understands the needs of others, the constraints they face and the levers to their engagement

• Understands differences, anticipates areas of conflict and takes action

• Fosters an environment where others feel respected

• Identifies opportunities for joint working to minimise duplication and deliver shared goals

Organisational Awareness

understanding and being sensitive to organisational dynamics, culture and politics across and beyond the GLA and shaping our approach accordingly

Level 1 indicators of effective performance


• Understands the structure and statutory responsibilities of the GLA

• Understand how own role and work contributes to team and organisational objectives

• Understand the role of the GLA, the Mayor and the Assembly in relation to Londoners

• Is sensitive to the culture and political context of the GLA and uses it to work effectively

• Treats GLA information as sensitive and confidential

Research and Analysis

gathering intelligence (information and data) from varied sources, making sense of it, testing its validity and drawing conclusions that can lead to practical benefits.

Level 1 indicators of effective performance


• Uses a variety of methods and sources to gather relevant data and information

• Checks accuracy of data and information before using it

• Assesses trends in data and spots connections to draw a meaningful conclusions

• Summaries research outcomes in a clear and concise way

• Focuses on the research goal, working in a systematic way

This role is based between City Hall, in the Royal Docks (Kamal Chunchie Way, London, E16 1ZE and London Fire Brigade's Head Office (Union Street SE1 0LL )

GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.

Application Process & Additional Information
Please note all applications for this vacancy must be submitted via our online recruitment system. We do not accept CVs alone for this role.
If you would like to apply for the role you will need to submit the following:

• Up to date CV

• Personal statement with a maximum of 1200 words . Please ensure you address how you demonstrate the essential criteria outlined above in the advert.

Please ensure your CV and Personal Statement have a maximum file size of 1.5MB each and upload your Personal Statement to the 'Additional Documents' section of the form, ensuring you address the technical requirements and competencies in your Personal Statement.

Applications submitted without a Personal Statement will not be considered.
London's diversity is its biggest asset and we strive to ensure our workforce reflects London's diversity at all levels. We welcome applications from everyone regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability.
We particularly encourage applications from Black, Asian and Minority ethnic candidates and disabled candidates who are currently underrepresented in our workforce.

We are committed to being an inclusive employer and we are happy to consider flexible working arrangements. We would welcome applications from candidates who are seeking part time work as this role is open to job share.
In addition to a good salary package, you will be paid every four weeks, providing frequent salary payments. We also offer an attractive range of benefits including 30 days' annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.

On this recruitment campaign, as part of GLA's continuing commitment to be an inclusive and equal opportunity employer we will be removing personal identifiable information from CVs and Personal Statements that could cause discrimination.
Reasonable adjustment will be made to working arrangements to accommodate a person with a disability who otherwise would be prevented from undertaking the work.
Application closing date: 1 August 2024 at 23:59