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Demand Generation Manager

3 months ago

London, Greater London, United Kingdom Wiser Elite Full time
Growth Marketer Opportunity at a Series A Carbon Accountancy Startup

Location : Hybrid (3 days in Camden, London, UK )

About the Company :
  • The company specialises in Carbon Accountancy tools tailored for industrial supply chains, commodity traders, and banks.
  • With a solid entrepreneurial foundation, they have achieved $5 million ARR and are poised for significant growth.
Role Overview

This role is pivotal as the company's first Growth Marketer, responsible for driving net new leads, conducting thorough market research, implementing audience segmentation, and executing impactful account-based marketing strategies.

Key Responsibilities :
  • Drive leads through innovative demand-generation campaigns and strategic website optimisation.
  • Conducted in-depth market research, refined audience segmentation strategies, and executed targeted account-based marketing initiatives.
  • Develop and execute a comprehensive marketing strategy aligned with growth objectives.
  • Analyse and optimise acquisition and retention campaigns.
  • Optimise the website to maximise inbound traffic and conversion rates.
  • Craft compelling custom content for outbound marketing efforts.
  • Lead data-driven experiments to refine and scale successful strategies.
  • Utilise analytics tools (GA, Google Tag Manager, HubSpot, Salesforce, Looker) to track and report on campaign effectiveness.
Requirements :
  • Right to work in the UK.
  • Experience : 5-7 years in B2B Growth Marketing focusing on early-stage growth.
  • Role Experience : Background in business operations, strategy, growth, or growth marketing within high-growth B2B or top-tier tech companies.
  • Skills : Proficiency in data-driven growth strategies, analytics tools (Google Analytics, Excel), and a strong customer empathy mindset.
Benefits :
  • Competitive salary up to £85K annually.
  • 26 days of annual leave.
  • £500 home office setup allowance.
  • £2,000 annual learning allowance.
  • Weekly team lunches.
  • Subsidized gym classes, office gym, cycle-to-work scheme.
  • Generous parental leave policy.
  • Private healthcare benefits.
APPLY HERE