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Demand Generation Manager
4 weeks ago
We are seeking a seasoned Demand Generation Manager to lead our marketing efforts and drive business growth. As a key member of our marketing team, you will be responsible for developing and executing full-funnel marketing programs that create, capture, and convert demand with target audiences.
Key Responsibilities:
- Develop and execute demand generation strategies that align with business objectives
- Design and deliver seamless full-funnel, multi-touch campaigns across multiple channels
- Own the reporting process for demand generation activities and analyze performance to inform strategic decisions
- Refine and improve campaigns with A/B testing, segmentation, and personalization to maximize performance
- Partner with key stakeholders to develop cohesive and impactful campaigns
- Coach, mentor, and lead a high-performing demand generation team
Requirements:
- Experience designing and executing full-funnel marketing programs from scratch
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Proven track record of driving business growth through demand generation
- Ability to interact effectively with colleagues, customers, and senior stakeholders
- Strong interpersonal skills and a talent for crafting and refining effective marketing strategies
What We Offer:
- A dynamic and collaborative work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package