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Marketing Campaigns Manager
3 months ago
Marketing Campaigns Manager
Leading data-analytics partner to the social housing sector Mobysoft is currently going through an exciting period of growth. As part of this expansion of the business, we’re looking to recruit a Marketing Campaigns Manager to join our dynamic in-house marketing team and help drive brand awareness and conversions via a multiplatform approach.
The successful candidate will lead the campaign activities to support the market positioning, build and nurture a strong pipeline for the commercial team.
This is a new role in a fast growing and successful B2B SaaS business that is driven by its ‘tech for good’ ethos.. a fantastic opportunity for someone looking for an exciting position where you can make a difference.
What you will do:
- Plan, develop and deliver the annual integrated campaigns plan, from creation through to post-campaign analysis and reporting, including measurements against key targets and metrics, using any insight gained to improve on future campaigns
- Create account-based marketing (ABM) strategy for specific tiered accounts
- Working with the wider marketing team to align the annual campaigns plan to business strategy and priorities
- To use your expertise to support the achievement of prioritised objectives and performance targets for each campaign, including lead generation and customer acquisition and retention
- Manage and control of the marketing CRM tool
- Use a range of approaches, to maximise on ROI for each campaign, ensuring we get the most value from the work that we do
- Document processes and changes to campaign management
- Responsible for data strategy and adhering to all data regulations around campaign management.
- To ensure brand compliance throughout campaigns, always on the lookout for imaginative and innovative ways of extending reach and influence
What you will bring :
- The ideal candidate will have 5 years+ B2B experience in a marketing campaign creation role and can clearly demonstrate achieving key commercial growth objectives within their role
- Experience of implementing & managing account-based marketing (ABM)
- Data-Driven: The ideal candidate will be responsible for driving all metrics around marketing campaign activities to improve ROI
- A creative individual who has experience of taking ideas and turning them into successful integrated-campaigns that deliver ROI
- Use marketing automation and email nurturing to engage and convert prospects and customers across the buyer journey
- A demonstrable understanding of working across marketing teams to deliver a joined up campaign plan
- Ability to inspire, motivate and lead cross departmental teams; able to win support of all colleagues for projects
- Commercially astute and someone that enjoys working in marketing and wants to make a difference to where they work and help demonstrate tech for good
- Ability to work under own initiative as well as part of a wider team across multiple departments
- Experience of using HubSpot essential and Salesforce preferable but not essential
Team Overview:
This position sits in the marketing team and the role involves planning, creating and implementing a campaign plan for the business across its multiple software solutions.
The Marketing Campaign Manager will need to work as part of a wider team, operating closely with both the event manager and content manager to create timely, relevant and effective integrated-marketing campaigns, maximising ROI throughout to ensure objectives are met and performance targets achieved. The successful person will also be a need to collaborate with the wider team including data scientists and housing sector experts to help inform campaign messaging.
Who we are:
Founded in 2003, Mobysoft provides data-based insight solutions to a wide range of social housing clients, supplying technology to help landlords to improve their income-collection processes for the good of all involved. Mobysoft delivers two market-leading products, which help keep tenants housed in a home they can enjoy and simultaneously improves rent collection for the long term good of the organisation.
Our vision is working towards a world in which intelligent technology significantly improves the quality of life for people who live in social housing and our mission is delivering accurate actionable data insights that help social housing providers to deliver a more consistent and equitable service
Benefits
Competitive salary and rewards package including: - Private Health care , 4 x salary Life cover, 25 days annual leave, increasing to 28 after 3 years service ,salary sacrifice pension scheme and much more ..
Inclusion
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process-please contact us to request accommodation. We offer hybrid roles, so we’re happy to discuss flexible working
If you are interested and would like to know more then please apply ASAP to simone.ryan@mobysoft.com
