Senior SEO

1 month ago

Greater Liverpool Area, United Kingdom National Tool Hire Ltd Full time

About us


National Tool Hire and Mammoth Hire are fast-growing companies that offer a comprehensive marketplace for hiring tools and plant equipment across the UK. We're committed to making the hiring process as easy and efficient as possible for our customers, with a focus on delivering a seamless, user-friendly digital experience. As part of our expansion, we’re putting a lot of emphasis on SEO, content, and PR to drive our organic growth and further strengthen our online presence.


Job Overview


We’re looking for a Senior SEO & Content Executive to lead the charge on our content and SEO strategy. This isn’t just about writing good copy – you’ll be at the heart of driving organic traffic, improving how we rank in search engines, and boosting brand visibility through effective PR.


In this role, you’ll have the freedom to shape the content strategy, work closely with other teams, and ensure everything we do aligns with our overall business goals. From technical SEO to building our brand through digital PR, you’ll play a key part in the success of both National Tool Hire and Mammoth Hire.


What you’ll be doing


SEO & content strategy: you’ll be responsible for creating and executing an SEO and content strategy that drives organic growth. This means developing plans to increase website traffic, improve search rankings, and enhance conversion & assisted conversion rates across our websites.


Content creation and optimisation: you’ll write and optimise high-quality, engaging content that meets our user’s needs, whether they’re looking for product information, how-to guides, or advice on hiring equipment, whilst ensuring everything aligns with each brand’s tone of voice.


Technical SEO: working as part of our Tech Team, you’ll help make sure our websites are technically sound. Overseeing page speed improvements, mobile optimisation, and make sure we’re resolving any issues that affect how search engines crawl and index our site.


Digital PR & link-building: you’ll manage our PR efforts to build strong links, partnerships, and media coverage that enhance our brand’s authority online.


Keyword research and competitor analysis: regularly identifying new keyword opportunities and keeping an eye on what our competitors are doing, you’ll set us as the market-leader with a robust, data-driven SEO plan.


On-page and off-page SEO: you’ll optimise everything from page titles to internal links, ensuring every piece of content is primed for maximum visibility. Off-page, you’ll work on improving our backlink profile through strategic partnerships and outreach.


Site migrations: responsible for ensuring website migrations are delivered to best practices, minimising negative short-term impact.


Performance monitoring and reporting: you’ll keep your finger on the pulse by tracking of how we’re doing, analysing performance and content effectiveness through tools like GA4, GSC, SEMrush, Ahrefs, etc. You’ll make sure the business has clear, actionable insights on what’s working and where we can improve.


PR campaigns: drive our PR campaigns, ensuring our brand gets noticed for the right reasons. From media coverage to digital outreach, you’ll make sure PR is aligned with business goals.


Thought-leading: you’ll stay on the cutting edge of trends, algorithm updates and best practices to ensure we’re leading the way in SEM


What we’re looking for


You should have at least 5 years experience in SEO, content strategy, and digital PR, with a proven track record of growing organic traffic in an eCommerce or marketplace setting.


You’re not just an SEO whiz – you should also be a strong content writer, comfortable creating and optimising content that resonates with users at every stage of their journey.


Be confident enough with technical SEO to brief developer changes.


Experience in managing digital PR campaigns and building relationships with media outlets or partners to boost our brand’s visibility online.


You should be comfortable analysing data, spotting trends, and using these insights to continually optimise performance.


Ideally, you’ll have some experience with JavaScript frameworks like Next.js and be able to troubleshoot technical SEO challenges in cloud-based environments like Google Cloud.


Nice-to-have skills


Knowledge of JavaScript frameworks (Next.js), and experience with eCommerce platforms.


Familiarity with the challenges of marketplaces or booking platforms, including dynamic product availability and pricing.


An understanding of the specific challenges and opportunities in the tool hire and equipment rental space, especially regarding location-based SEO and long-tail keyword targeting.


What are you like


  • Innovative: Proactively identifies opportunities for optimisation and growth, bringing creative solutions to the table.


  • Data-Driven: Passionate about using data to make informed decisions, with an analytical mindset and attention to detail.


  • Collaborative: Comfortable working with technical and non-technical teams, and able to translate SEO insights into clear actions.


  • Proactive: Thrives in a fast-paced environment, capable of managing multiple projects with minimal supervision.


  • Growth-Oriented: Focused on professional development and staying ahead of industry trends, especially within the digital marketing space.


  • Pragmatic: Balances creativity with the practicality needed to execute and implement strategies within a complex technical environment.


  • Results-Oriented: Focused on delivering measurable outcomes, with a constant drive to exceed targets.


Perks of the job


  • 21 days holiday (up to 26 max. One for every year service)
  • MediCash Health Insurance
  • Company pension contribution (Nest)
  • Casual dress
  • Dog friendly office
  • Company events
  • Cycle to work scheme
  • Free on-site parking
  • Retail discounts

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