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Digital Analytics Implementation Specialist
2 months ago
Digital Analytics Implementation Specialist
£400 per day / 3 days a week Outside IR35
3-Month contract
Central London - Remote or Onsite Options Available.
We are looking for a Digital Analytics Implementation Specialist to join a central Digital Marketing team on a short-term basis.
Your primary focus will be on maintaining, optimising, and adjusting an existing Google Tag Manager (GTM) setup, digital analytics tracking, and data integrations. You will ensure that current systems function effectively and adapt to evolving business needs, working closely with developers and paid media specialists as part of the digital analytics team.
This role is ideal for an experienced professional who can quickly integrate into a team and independently manage and optimise existing systems with minimal oversight. The goal is to maintain continuity and ensure seamless operation during this fixed-term period.
Key Responsibilities:
● Maintain and optimise existing digital analytics (Google Analytics 4) implementations via GTM.
● Govern and audit the GTM instance to ensure compliance and best practices.
● Support tracking requirements for ongoing projects and business needs.
● Manage cookie governance solutions (CMP) and ensure data compliance.
● Collaborate with business partners to refine and adjust tracking solutions.
● Deploy QA and testing plans to maintain data quality.
● Work within IT governance for documentation and change control.
● Support multichannel tracking systems and work with third-party partners to ensure accurate data collection.
Required Qualifications:
● Education: Bachelor’s degree in Computer Science, IT, or a related technical field.
● Experience: Web development experience with a focus on analytics implementation. Proficiency in HTML5, JavaScript, and GTM.
● Skills:
Strong technical and web development skills.
Basic understanding of SQL and data tools.
Good communication skills for explaining technical changes.
Attention to detail in managing multiple maintenance tasks.
Basic ability to interpret data and provide technical solutions for data collection.
Ability to implement and manage complex tracking setups and measurement strategies.
Preferred Qualifications:
● 2+ years’ experience in Digital Analytics implementation, especially GA/GA4 with GTM.
● Knowledge of GA and GTM best practices.
● Experience with data layers and collaborating with developers.
● Familiarity with SPAs, app tracking, and GA4 is a plus.
● Familiarity with APIs and SDKs is a plus.
