Content Marketing Executive
1 week ago
Content Marketing Executive
Do you have experience in developing and executing marketing strategies?
Do you stay updated on industry trends and incorporate them into your marketing initiatives?
Do you excel at collaborating with cross functional teams to achieve marketing objectives?
MacGregor Black is partnering with a leading UK-based fashion business to find a creative and strategic Content Marketing Executive. This is a permanent role based in Hampshire.
This role will be instrumental in shaping the brand’s narrative and driving customer engagement through compelling content across various channels. The ideal candidate will have a strong understanding of brand storytelling and will work closely with multiple teams to deliver content that is aligned with business objectives and resonates with the target audience.
Key Responsibilities
- Take ownership of content development for key customer-facing channels, including email marketing, website content, in-store signage, and promotional materials.
- Create content strategies that elevate customer engagement, focusing on delivering tailored messaging that drives both brand loyalty and sales conversions.
- Deeply understand the brand's tone of voice and values, ensuring that all content reflects the brand's ethos and vision.
- Ensure consistency in messaging across all customer touchpoints, while tailoring content to suit the specific platform or audience, whether it's a digital ad, social media post, or in-store communication.
- Partner with the merchandising and buying teams to develop content that supports key product launches, limited-time promotions, and seasonal campaigns.
- Work hand-in-hand with the design team to create visually compelling content that enhances storytelling and creates a cohesive customer experience, from digital campaigns to physical store environments.
- Ensure product descriptions, banners, and promotional content align with the overall marketing calendar and business objectives.
- Collaborate closely with social media managers to ensure content is effectively integrated into the wider social strategy.
- Develop creative, shareable assets and campaigns for social media platforms that align with brand messaging and increase audience engagement.
- Stay informed on social media trends and ensure that content strategies are forward-thinking and competitive within the fashion industry.
- Develop and optimize content for email marketing campaigns, including newsletters, automated workflows, and promotional emails, ensuring the messaging is relevant and tailored to different customer segments.
- Maintain and update website content, including product descriptions, landing pages, and blog posts, with a focus on SEO and driving online traffic.
- Act as a guardian of the brand, ensuring that all customer-facing content, whether online or offline, maintains a cohesive and consistent tone.
- Monitor brand perception across all customer touchpoints, responding to trends and feedback to refine messaging and uphold the brand’s reputation.
What are we looking for?
- A minimum 2 years’ experience in managing search campaigns in-house or agency based.
- Proactive, resilient and an excellent communicator.
- Experience in conception, creation and implementation of content strategies to deliver measurable performance for clients
- Strong decision making and time management skills to prioritise personal workload and that of the team.
- Experience in conception, creation and implementation of content strategies to deliver measurable performance for clients
Please contact Asher Hart for more information today.
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