Content Marketing Specialist
1 month ago
As a Content Marketing Executive at MacGregor Black, you will be instrumental in shaping the brand's narrative and driving customer engagement through compelling content across various channels.
The ideal candidate will have a strong understanding of brand storytelling and will work closely with multiple teams to deliver content that is aligned with business objectives and resonates with the target audience.
Key responsibilities include:
- Developing and implementing content strategies that elevate customer engagement and drive both brand loyalty and sales conversions.
- Creating content that reflects the brand's tone of voice and values, ensuring consistency in messaging across all customer touchpoints.
- Partnering with the merchandising and buying teams to develop content that supports key product launches, limited-time promotions, and seasonal campaigns.
- Collaborating with the design team to create visually compelling content that enhances storytelling and creates a cohesive customer experience.
- Staying informed on social media trends and ensuring that content strategies are forward-thinking and competitive within the fashion industry.
- Developing and optimizing content for email marketing campaigns, including newsletters, automated workflows, and promotional emails.
- Maintaining and updating website content, including product descriptions, landing pages, and blog posts, with a focus on SEO and driving online traffic.
- Acting as a guardian of the brand, ensuring that all customer-facing content maintains a cohesive and consistent tone.
To be successful in this role, you will need:
- A minimum 2 years' experience in managing search campaigns in-house or agency-based.
- Proactive, resilient, and an excellent communicator.
- Experience in conception, creation, and implementation of content strategies to deliver measurable performance for clients.
- Strong decision-making and time management skills to prioritize personal workload and that of the team.
MacGregor Black is partnering with a leading UK-based fashion business to find a creative and strategic Content Marketing Executive.
This is a permanent role based in Hampshire, and the ideal candidate will have a strong understanding of brand storytelling and the ability to work closely with multiple teams to deliver content that is aligned with business objectives and resonates with the target audience.
", "Contact Information": "Please contact Asher Hart for more information today.
", "Industry": "Fashion"}-
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