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PPC Specialist
2 months ago
Our client, a leading boutique performance marketing agency, is looking for a talented and driven Paid Search Specialist to join their growing team. Specialising in Direct-to-Consumer (D2C), our client works with some of the most exciting new consumer brands, scaling businesses from zero to multi-million-pound annual sales. They stand out by offering a full-service approach to performance marketing, combining data, platform innovation, creative strategy, and conversion rate optimisation (CRO) to meet and exceed client objectives.
The agency prides itself on its collaborative, supportive culture where employees are valued as partners in the success of their clients. With a focus on creativity, innovation, and teamwork, this is an opportunity to make a real impact in an environment where your contributions are noticed and appreciated.
The Role
As a Paid Search Specialist, you will take full ownership of driving strategy, execution, optimisation, and reporting for your assigned clients across paid search channels, predominantly Google Ads. You'll work towards performance-focused KPIs, managing a variety of campaigns including Search, Shopping, and PMAX, while also potentially overseeing YouTube and Demand Generation initiatives. Your day-to-day responsibilities will include handling client queries, delivering performance insights to senior management, and ensuring marketing strategies align with client goals and KPIs.
Key Responsibilities
→ Lead the execution, strategy, and performance reporting of paid search campaigns.
→ Analyse and interpret performance data to provide actionable insights.
→ Continuously identify new growth opportunities and innovative strategies.
→ Manage client communications, responding to queries and updating them on performance.
→ Collaborate with Account Directors and Growth Managers to align campaign strategies with broader marketing objectives.
→ Support the development of media buying and creative roadmaps.
→ Mentor and guide junior team members if applicable.
About You
→ You are an experienced Google Ads expert with a passion for eCommerce and D2C marketing.
→ You have a proven track record of working towards performance-based metrics and understand the full marketing funnel.
→ You thrive in a fast-paced, dynamic environment and excel in collaborative settings.
→ You possess strong organisational skills and ensure that testing and project updates are documented and communicated effectively.
→ You value knowledge-sharing within a team and recognise its role in collective growth and success.
Skills & Experience
→ A minimum of 3 years of hands-on experience with Google Ads, either agency or client-side.
→ Proven experience in driving performance improvements through Search, Shopping, and PMAX campaigns.
→ Experience with YouTube, Demand Gen, or Discovery Ads is a plus.
→ Familiarity with Feed Management tools and advanced Shopping/PMAX setups.
→ Strong data manipulation skills using Excel or Google Sheets.
→ Proficiency in using GA4 and third-party attribution platforms.
→ Excellent communication skills, both verbal and written.
What’s In It For You?
→ Rapid career growth opportunities tailored to your personal ambitions.
→ A creative and innovative work environment.
→ Regular company socials and flexible working hours.
→ The choice to work fully remotely or in a co-working space with costs covered.
→ 25 days of annual leave for rest and recharge.
→ An EMI share option scheme for UK-based employees.
→ Choice of work gear (Apple or Windows).
This is a full-time, remote position. Benefits may vary for those based outside of the UK.
If you're ready for a role where your skills and passion align with making a real impact, we’d love to hear from you
