Email Marketing Manager

3 weeks ago

United Kingdom Horison Marketing Full time

We are currently seeking a skilled and experienced Email Marketing Manager who can lead our cold email B2B marketing strategies to enhance our market presence, customer engagement, and revenue growth


IMPORTANT NOTE: Please fill out this form to be considered for this role: docs.google.com/forms/d/e/1FAIpQLSfMhT6huO2i2e1YCN5T_3iIqyeh5YwXW-xyc-1-RY1_0CtbKg/viewform?usp=sf_link


Position Overview:

The Email Marketing Manager plays a pivotal role in leading our email marketing strategies to elevate our market presence, enhance customer engagement, and drive revenue growth. This dynamic position calls for a unique blend of creativity, analytical prowess, and a profound understanding of email marketing tools and best practices.


Key Responsibilities:

  • Email Strategy: Develop and execute a comprehensive B2B email marketing strategy aligned with our business goals.
  • Copy Optimisation: Review and enhance email copywriting to improve engagement, click-through rates, and conversions.
  • Email Health: Monitor and maintain the health of our email list, ensuring compliance with regulations and best practices.
  • Segmentation: Implement effective segmentation strategies to deliver personalised content to our potential client list.
  • Automation: Utilise email automation tools to streamline campaigns and workflows.
  • Reporting: Track and analyse email metrics, providing regular reports and recommendations for improvement.
  • Compliance: Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.
  • Team Collaboration: Work closely with our other marketing teams to align email marketing with overall marketing initiatives.
  • Stay Current: Stay updated on industry trends and best practices to keep our email marketing efforts innovative and effective.


Requirements & Qualifications:

  • Proven experience as an Email Marketing Manager.
  • Strong understanding of email marketing best practices and strategies.
  • Experience in direct mail marketing/campaigns is highly preferred.
  • Proficiency in email marketing software and automation tools.
  • Experience in building sales funnels and creating landing pages.
  • Skills in general marketing and email copywriting.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Detail-oriented with strong organisational skills.
  • A creative thinker who can develop engaging email campaigns.
  • A bachelor's degree in marketing, communications, or a related field is a plus.


Why join Horison Marketing?

  • Paid lunch break of 30 minutes for an 8-hour shift
  • 28 Annual Leave Days
  • Birthday paid leave to celebrate your special day
  • Competitive Salary
  • Growth Opportunities for Innovative Individual


If you meet the above requirements and are excited about the opportunity to join a dynamic and growing team, we encourage you to submit your application today


Want to hear first about new job opportunities? Follow our LinkedIn page to be the first to know about our new job posts: www.linkedin.com/company/horison-marketing/

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