Marketing Manager

2 weeks ago

London Area, United Kingdom EMR | Specialist in Marketing Recruitment Full time

A global B2B insurer is seeking a Marketing Manager to develop and implement integrated marketing campaigns, managing the website, content marketing, and event management.


Responsibilities:

  • Work with various key business units to define marketing requirements for campaigns
  • Create and implement e-marketing and events campaigns brokers to improve brand awareness.
  • Working closely with stakeholders, devise thought leadership articles, blogs and other client and broker communications across all digital channels: e.g. web, email and social media.
  • Work with digital agency to ensure website is optimised for content, accessibility and user experience.
  • Ensures all digital platforms are kept up to date and in accordance with brand guidelines.
  • Analyses e-marketing, social and web data to identify trends, benchmarks, successes, and areas for improvement.
  • Leads, and run major broker and insurance events in campaign calendar.
  • Responsible for ensuring marketing information is up-to-date and accurate on all Marketing & Communications operational platforms.
  • Ensure branding guidelines are adhered to across all marketing communications.


Requirements:

  • B2B insurance experience is preferred but B2B financial services would be considered
  • Strong presentation, writing and editing skills.
  • Effective knowledge of CRM, Marketing Automation, Web, e-marketing.
  • Ability to translate technical and/or complicated information into clear, concise prose appropriate for various targeted audiences.
  • Strong interpersonal skills with the ability to effectively interact with internal and external business partners.
  • Solid knowledge of Microsoft Office Suite, Salesforce, Pardot and other business-related software.
  • UK experience only.
  • No Sponsorship of any sort will be given


£55-60,000 + Bonus + Benefits

3-days in the office

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