Senior National Account Manager
2 weeks ago
Great opportunity for an experienced SNAM to join a unique, growing FMCG, developing and implementing customer specific business plans aligned to brand and category objectives whilst considering the wider retail arena, to drive profitable growth.
With a remit to cover, but not exclusively; Waitrose, Boots, Discounters (inc Aldi, Lidl, B&M etc)
Plan Development and Execution
1. Within the context of the sales strategy, develop and execute joint business plans for your customer(s).
Translate the brand strategy, category, financial, and retailer requirements into a JBP plan that delivers mutually profitable growth thus contributing to overall company target achievement
2. Business Development – identify and drive business development opportunities within the customer(s) from all available data sources in conjunction with Category and Marketing colleagues to exceed performance ahead of plan short, medium, and long term.
3. Maximise Spend Effectiveness – Maximise the effectiveness of promotional spend within the customer(s), constantly striving for more impactful (shopper) and more effective (customer/business) activities.
4. Coordinate All Customer Requirements – interact and coordinate with other colleagues and departments (supply chain, finance, marketing, commercial) to meet customer requirements and deadlines. Build the customer relationship and resolve any conflicts that could impact the business plan
5. Communicate effectively both internally and externally on all matters pertaining to the efficient day to day running of the customer’s business so that initiatives happen fast and first time.
6. Lead The Instore Agenda – Lead the development of Instore impact within the customer by constantly striving to improve products position and presence both onshelf and offshelf using the category insight generated by the category team
7. Monitor Competitive Activity – Monitor and evaluate competitor activity in the market and make appropriate recommendations/changes to the business/customer strategy as required.
8. Administration & Forecast – Ensure accurate and timely completion of all necessary administration (both internal & external) and achieve key targets for forecast and invoice accuracy
9. Wider Team Contribution – Play a full and active part in the wider sales team to aid the overall achievement of all sales targets
10. Drive Continuous Improvement – Act as a catalyst for change and a sales ‘leader’ who does not accept the status quo.
Required:
. Extensive retail account mgt experience within the FMCG sector , customer & brand portfolio management
• Empathy with brands
• Proven commercial skills
• Market and financial data analysis
• Strong communicator
• Ability and confidence to interaction with senior management
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