Market Research

4 weeks ago


Bury St Edmunds, United Kingdom Imperial Search Ltd Full time
Working for one of the Eastern counties leading property developers
This is a key role supporting the Group Sales and Marketing Director and Head of Sales in providing up to the minute market intelligence and insight in order to retain the companies competitive advantage in both the sale of homes and the purchase of land.
You will work closely with both the Sales and Marketing and Land teams to gather and communicate market intelligence. The Market Research Analyst supports the Land team in bid preparation, optimisation and preparing market research commentary for acquisition. You will also work with the Design teams in the mix and layouts of forthcoming developments. The role will include regular repricing of current and forthcoming sites.
Your main responsibilities will include
* Responding to internal requests for market information by providing local competitor and second hand market information.
* Identifying the target market and optimum product mix for sales schemes.
* Assessing target customer information, profile and affordability.
* Conducting research and producing site acquisition schedules and reports, adhering to industry valuation methods and using available software.
* Monitoring and analysing sales performance against pricing strategies and new local market changes, suggesting adjustments as needed.
* Assistance in quarterly revaluation of all developments.
* Collaborating with various teams to prepare launch pricing strategies for Board approval.
* Coordinating and verifying independent and third party information to form a house-view.
* Speaking with agents and Sales Consultants to gather market information on sales prices and sales rate.
* Visiting land opportunities across East Anglia.
* Staying updated on industry news and policy trends, sharing briefing notes and market updates with the Sales and Marketing team.
* Informing the future specification and layout of my clients product in response to market trends.
* Attendance at team meetings and head office as required.
Skills/Attributes
Essential
* Excellent Excel skills
* Strong analytical and data processing skills
* Great verbal and written communication skills
* Attention to detail
* Extensive new homes valuation/sales expertise
* Passionate about keeping our values and vision at the heart of everything we do
* A collaborative and responsible member of a team, able to take accountability for work
* An independent self-starter, able to use initiative to determine business priorities
* Full UK Driving licence
The ideal candidate will have analytical experience or an ex sales manager that has knowledge of pricing developments - this role with have a hybrid way of working and my client is also open to part time options for the right people
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