Social media manager

2 months ago


Birmingham, United Kingdom BeTechnology Group Limited Full time
A dynamic and innovative company in retail is looking for a Social media manager, and the team is passionate about delivering exceptional results. They are looking for a creative and strategic Social Media Manager to join their team and help them enhance their online presence.Job Overview:The Social Media Manager will be responsible for developing and executing a comprehensive social media strategy to increase their brand awareness, engage with their audience, and drive traffic to their website. This role requires a strategic thinker with a deep understanding of social media platforms, trends, and best practices.Key Responsibilities:Strategy Development: Create and implement a social media strategy that aligns with the company's overall marketing goals and objectives.Content Creation: Develop engaging and high-quality content for various social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.Community Management: Monitor, respond to, and engage with their social media community, fostering positive relationships and addressing any inquiries or issues promptly.Analytics and Reporting: Track and analyze social media performance metrics, providing regular reports to the marketing team and making data-driven recommendations for improvement.Campaign Management: Plan and execute social media campaigns, including paid advertising, promotions, and contests to drive engagement and conversions.Collaboration: Work closely with the marketing, design, and content teams to ensure brand consistency and alignment across all social media channels.Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices, and leverage them to keep our strategy current and effective.Influencer Partnerships: Identify and collaborate with influencers and brand advocates to enhance their reach and credibility.Qualifications:Education:

Bachelor's degree in Marketing, Communications, or a related field is preferredExperience:

3+ years of experience in social media management or a similar roleSkills:Strong understanding of social media platforms and their respective audiences.Excellent written and verbal communication skills.Creative thinking and ability to generate innovative content ideas.Proficiency in social media management tools (e.g., Hootsuite, Buffer).Knowledge of SEO and content marketing principles.Analytical skills and experience with social media analytics tools (e.g., Google Analytics, Facebook Insights).Ability to work independently and collaboratively in a fast-paced environmentStrong organizational and time-management skills.

Preferred Qualifications:Graphic design skills and proficiency in tools like Adobe Creative Suite or Canva.Experience with video creation and editing.Familiarity with email marketing platforms and CRM systems.What We Offer:Competitive salary and benefits package.Opportunities for professional growth and development.A collaborative and innovative work environment.Flexible work arrangements.BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.

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