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Ford Careers Near Me
4 months ago
Job Description:
An exciting opportunity has arisen to join the Ford of Europe Marketing department in the regional media team. The FoE media team is a critical function and works across all channels and with several key stakeholder groups: primarily in North America,across in Europethe region, and with advertising agency partners.
(ads1) Job Responsibilities:- Work with the Digital Operations team, and Website Platform team to ensure Ford’s European site’s size and core web vitals are up to agreed standards.
- Help the Demand Creation leadership team to contribute to the o development and implementation of the Ford and the Dealer a corporate search strategy in the market, ensuring this works in harmony. Work with strategic Search partners such as Google and Microsoft to ensure agreed business plans are delivered.
- Drive market implementation/ adoption of our best practices and delivery of search-specific initiatives.
- Work with the SEO agency to tackle key content and technical issues such as metadata, 404’s, redirects, schema, hreflang and keyword optimisation etc. to deliver our SEO best practice across EU19 markets.
- Work with strategic search partners such as Google and Microsoft to ensure agreed regional business plans are delivered.
- Support and advise FoE markets on best-in-class search tactics and tools and influence the optimal commercial balance between paid and organic and paid search media spend.
- First and foremost to ensure Ford, across Europe, is considered by prospects, knowing that +90% of all automotive purchase journeys start within the search channel.
- Promote SEO within Ford to apply greater focus on Organic Search.
- Advise FoE markets on best-in-class search tactics and tools and influence the right commercial balance between paid and organic search media to spend, Wand work with our media and marketing, colleagues in the US, to ensure our regional strategy is feeding into and aligned with global best-practice.
- Be the primary contact for our local WPP search team and provide direction and guidance.
- A level of flexibility is required for this role as the department works within a fast-paced and dynamic
- 5 years of Advertising Agency Paid Search and SEO management experience.
- Comprehensive Search Marketing knowledge, from strategy, activation, optimisation, through to reporting and analysis.
- Search Engine Optimisation knowledge.
- Digital Marketing, Project Management, Analytical Skills, Presentation Skills, Strategic Focus, Excellent Communication and Interpersonal
- Skills, Business Acumen, a team player with a can-do attitude and passion for learning.
media environment and priorities often change.
Company: Ford Motor Company
Vacancy Type: Full Time
Job Location: London, England, United Kingdom
Application Deadline: N/A
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