Sales Development Representative

3 weeks ago

London Area, United Kingdom Inovia Bio Full time

Senior/Lead Sales Development Representative


This role is for candidates only, not recruiters.


Location: London UK, Hybrid


Company Overview: Inovia Bio is a cutting-edge startup at the forefront of the biotechnology industry. Our innovative platforms are revolutionizing the pharmaceutical sector by enabling companies to accelerate drug development. At Inovia Bio, we are committed to pushing the boundaries of what is possible in biotechnology, making a significant impact on healthcare globally.


Job Description:


We are seeking a dynamic and highly motivated Sales Development Representative (SDR) to join our growing team. The ideal candidate will be responsible for generating new business opportunities by developing relationships with potential clients in the pharmaceutical industry. This role requires a deep understanding of the biotech landscape and the ability to effectively utilize modern sales tools to reach and exceed sales targets.


Key Responsibilities:

  • Generate leads and build relationships by identifying and communicating with prospects through a variety of channels (email, LinkedIn, phone).
  • Develop, execute, and iterate outbound sales campaigns based on ICP and the product.
  • Develop core messaging and communications documentation including outbound playbooks.
  • Expertly use CRM systems to track progress and report weekly results of all engagement activity with a focus on highlighting what works and iterating on what doesn’t.
  • Implement outreach strategies to meet quarterly and annual sales targets.
  • Engage with sales training and workshops.
  • Work closely with medical and engineering teams to understand and communicate product value to prospective clients.


Requirements:

  • Fluency in English with a strong ability to write persuasive and compelling copy.
  • Growth mindset with a strong desire to continuously learn.
  • Proven work experience as a Sales Development Representative, Sales Account Executive, or similar role preferably selling technology solutions to pharmaceutical clients with a minimum of two years of experience.
  • Familiarity with the modern sales tool stack (e.g., CRM software, LinkedIn Sales Navigator, Outreach.io, Nethunt, apollo.io etc).
  • A strong passion for analytics and metrics to measure performance and impact, with a keen ability to adapt strategies based on results.
  • Excellent communication and negotiation skills, coupled with the ability to build rapport easily.
  • A bachelor’s degree in Business, Marketing, or a related field. A background in a scientific or healthcare-related discipline is highly desirable.
  • Ability to deliver engaging presentations.


Preferred Qualifications:

  • Experience working with or in pharmaceutical companies, CROs, MedTech and pharmaceutical vendors.
  • A track record of achieving sales quotas.
  • Familiarity with the drug development process.


What We Offer:

  • Base Salary GBP 30-35K + Bonuses (Capped at £200K per year)
  • A vibrant and innovative workplace with a chance to work in a rapidly evolving industry.
  • The opportunity to grow into a leader in a rapidly expanding organisation.
  • Competitive salary and bonus structure.
  • Private Medical Insurance.
  • Discounted gym membership.
  • Share options schemes.
  • Extensive training and professional development.
  • A work environment that truly values high achievers.


How to Apply: Please submit your application through LinkedIn.


  • Inovia Bio is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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