Global Commercial Sales Director

4 weeks ago

King's Lynn, United Kingdom Kings Lynn Town FC Full time

A new era has dawned at King's Lynn Town FC. With new Asian investment and a desire for the club to gain promotion into the Football League, we are now seeking someone to head up our commercial side; someone who ideally has worked in the football league and is not frightened about taking a step down the league's ladder to build something quite special and develop a commercial arm that others can only dream of. We will look at exceptional candidates who have not worked in football as long as they have transferable skills into this dynamic arena.

The role will be to develop the global and UK sponsorship business for King's Lynn Town FC.

- Develop sponsorship strategy, and identify local / regional / global sales opportunities for the club to fully maximize the utilization sale rate of the club’s sponsorship assets including selling the stadium naming rights

- Reporting to the Chairman, the Head of Commercial Partnerships will develop and own the sponsorship strategy and be focused on identifying establishing, and managing several value-added partnerships with partnership companies so that an annual revenue target is achieved

- There is an emphasis on securing significant income and growing the offer while managing relationships and ensuring all sponsorships are delivered to the highest standard

Key responsibilities:

- Meet all financial targets and provide well-researched, professional advice on all aspects of commercial development and sponsorship across the business

- Identify and develop appropriate new sponsorship opportunities for the club. Where currently non-existent, find ways to build visibility and presence in new markets/industries such that new sponsors can be identified and developed

- Maximize the strength of the brand and the potential of its external communication channels

- Manage and deliver a growing come budget

- Work with colleagues to develop propositions, scope proposals and oversee the “go-to-market” strategy for national sponsorships and then coordinate delivery to the highest standard

- Ensure exception value for sponsors across all activities and champion high-quality account management

- Develop the local/regional/global events sponsorship strategy and plans and oversee the implementation

- Develop seasonal tickets program and VIP fans program. Oversee the development of all season ticket holder's and VIP fans relationships

- Handle all contractual negotiations

- Day-to-day management and development of communications teams such as marketing ops and social media teams

- Work with the Chairman to set the vision for identifying new sponsorship opportunities

- Take a data-driven approach to decision-making

  • Represent the club in external meetings with senior executives from other companies

Salary will be dependent on experience and will consist of a basic, bonus and commission.

Norfolk is a beautiful place to live with great beaches and countryside, and housing is well-priced compared to much of the UK.

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