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PPC Marketing Executive

3 months ago

Broadstone, United Kingdom South West Recruitment Full time
We are currently recruiting for a PPC Marketing Executive for a rapidly expending eCommerce company.
The company are leading marketers and manufacturers of a diverse range of products for businesses, schools and government organisations. They are based in beautiful Poole, Dorset with 120,000 square feet of warehouse, factory and office space, and employ a team of over 200 fantastic people. They offer a friendly, and dynamic place to work where our people are empowered and motivated to act and make a difference.
They are also one of the top spenders with Google within our sector and have regular dedicated face to face account management at their offices in London.
Main Purpose
Working within the "in-house agency" the PPC Specialist will be responsible for continuing our ongoing paid advertising through hands-on management and in-depth analysis.
The PPC Marketing Executive will be able to identify, propose and implement changes and improvements to key fundamentals of their paid search campaigns to drive sales and improve conversion.
Duties and Responsibilities
Responsible for the management and optimisation of PPC accounts and paid advertising, including shopping campaigns across the group.
Creating, implementing, and testing campaigns across various platforms including Google Ads, Microsoft/Bing Ads and Amazon Advertising.
Management of Google merchant centre and shopping feeds.
Running and Analysis of reports to identify opportunities for investment/divestment such as Search Query Reports, Device Analysis, Impression Shares and more.
Collaborate with agencies, vendors and partners as required including planning and expenditure.
Always questioning how we can maximise the benefit of our investment by remaining at the leading edge of advertising techniques across Google Ads, Microsoft Ads and more.
Running improvement tests across our advertising to find optimal ways of investing more for improved performance.
Dependant on experience, could include day to day management of direct report.
About You
Articulate, analytical and methodical
Results driven and highly motivated with a problem-solving attitude
Sound judgement and the ability and willingness to make decisions
Ability to gather, manipulate and analyse data to inform decisions
Knowledge and working hands-on with Google Ads and Microsoft Ads, including Search, Performance Max and shopping campaigns.
Desirable Experience:
* 1+ years of hands-on experience in pay-per-click (PPC) across Google Ads and Microsoft Ads, including shopping and merchant centre management.
* Responsibility for reporting on PPC KPIs across and up reporting chains.
* Experience working collaboratively with internal colleagues to develop PPC opportunities
* Experience with writing Ad Copy and A/B testing improvements
* Google Ads and Analytics Certified
* Working knowledge of Google Merchant Centre and shopping feed management.
* Knowledge of Bidding Types, Campaign Types, Audiences and Scheduling.
* Knowledge of Google Analytics (GA4)
What we can offer you:
* Competitive Salary
* Hybrid working arrangements.
* 25 days holiday (including Christmas closure) rising with years of service, plus bank holidays
* 8% Pension with NowPensions- (3% Employer & 5% Employee)
* Free parking
* New offices with kitchen and break facilities
* Ongoing support, development and training in line with the needs of the person and the business.
Other discretionary benefits may include:
* Annual financial contribution to wellbeing activity (after 1 year of service)
* Bi-monthly 'attendance' prize draws (after 1 year)
* Social committee with organised events and activities
* Annual subsidised company events
* Regular subsidised departmental nights out.
Hours of work:
9am to 5pm Monday to Friday
Salary:
Up to £30k per annum depending on experience.
To apply for this great opportunity please submit an up to date CV and please also feel free to call Alan for more details