Senior Digital Marketing Executive

2 months ago

Colne Bridge, United Kingdom Mamas & Papas Full time
Here at Mamas & Papas we have a passion for parenting. Through our nursery & baby products we design & create, our Mamas & Papas stores & Concessions services, and through our (url removed) and social media, we look to inspire and support parents in becoming the best parents they can be: confident, capable and loving life with their little one.
One of the key channels in being able present this passion for parenting is through our (url removed) website where we not only offer a wide range of nursery & baby products, but insight into key campaigns and support.
Through the wonderful news that one of our (url removed) team will be welcoming her own baby into the world, we are currently recruiting for a Senior Digital Marketing Executive (.com) on a 12 month fixed term contract.
As Senior Digital Marketing Executive (.com) your role will be:
Reporting into our Senior Digital Marketing Manager, this role will be to support and drive traffic through to our (url removed) website via 3 key strategic pulls of;
Mainly,
SEO
• Manage the relationship with external SEO agency to implement technical best-practice and ensure brand is fully optimised to drive quality organic traffic
• Champion SEO best practice within the business and work closely with other teams to further their understanding of the role they play
• Ensure the UK and IE differ to suit the customer and help with international Mamas & Papas Sites
Exposure of the below would be great, but we're happy to train if your SEO and Google Analytics / GA4 is really strong.
PPC
• Assist in the relationship with external Paid agency to drive new and repeat quality traffic that converts
• Optimise the program to lower COS
• Advocate best practice for this channel with other internal stakeholders
Affiliate Partners
• Manage the day to day running of the affiliate marketing program
• Build relationships with existing affiliate partners and developing new ones
• Analysis and optimisation of performance and budget
Although 12 month fixed term contract, this is an ideal opportunity for someone to join, learn & develop within a global multichannel, award winning organisation, where you will not only make a difference to our business, but to an incredible community of new, hopeful and expectant parents that you can look back on and be proud of.
To apply, simply take those amazing first steps and APPLY TODAY.
(NOTE: this role will be based 3 days a week at our Huddersfield (HD5 0RH) Head Office as part of our hybrid working model)

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