Marketing Engagement and Analytics Executive

4 weeks ago

Woking, United Kingdom OPR Resourcing Specialists Full time
Marketing Engagement and Analytics Executive
Our client works within the oil & gas / renewable energy sector and to support a new marketing strategy they are looking for an Engagement and Analytics Executive on an initial 6-month contract. Working in conjunction with the Marketing Manager you will be measuring, evaluating and reporting on insights and performance as well as supporting the expansion of digital channels, embedding a new CRM and brand and marketing activities.
Our client offers hybrid working but being within a commutable distance of Woking is essential.
Key Duties:
* Assist with the development, delivery and reporting of marketing activities, using insights to help set targets, monitor digital performance and analyse results.
* Build expert understanding of CRM system, developing the system and processes so that marketing and business development is effectively managed.
* Support development of suitable tools for monitoring and managing digital activity, including Google Analytics, Looker Studio and Power BI
* Manage the company website and social media channels
* Manage customer journey process on CRM, supporting the Marketing Manager to deliver successful campaigns, capturing and managing data effectively, through to conversion and relationship management.
* Assist with content development across owned, earned and paid channels, producing engaging copy that is on brand and increasing engagement.
* Establish approach for search engine optimisation (SEO), identifying opportunities to improve digital content and implementing changes.
* Maintain a view of trends and channels across the sector, highlighting developments and making recommendations for best approaches to reach target audiences.
Key Skills
* Knowledge and practical experience of B2B environment, delivering marketing and communications to target audiences
* Proven ability to analyse marketing data to improve customer engagement and marketing activities
* Experience of working with digital platforms, including website CMS, CRM and digital content tools
* Experience of creating content including website, social media, and case studies
* Experience of CRM systems, managing customer data and sales and marketing processes
* Knowledge of developing SEO for digital content
* Excellent MS Office skills as well as experience of Hubspot CRM and Wordpress CMS
* Excellent attention to detail and a keen eye for quality and consistency
* Excellent communication and interpersonal skills
* Excellent copywriting skills, with ability to produce content for a variety of channels
Thank you for taking the time to apply to OPR Resourcing Specialists. If your application is successful you will be contacted within 7 days. We apologise but due to the high volume of applications we receive we are unable to provide feedback on individual CV's.
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