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Director of Marketing Performance and Data Analytics

4 months ago

Woking Surrey, United Kingdom OPR Resourcing Specialists Full time

Marketing Engagement and Analytics Executive
Our client works within the oil & gas / renewable energy sector and to support a new marketing strategy they are looking for an Engagement and Analytics Executive on an initial 6-month contract. Working in conjunction with the Marketing Manager you will be measuring, evaluating and reporting on insights and performance as well as supporting the expansion of digital channels, embedding a new CRM and brand and marketing activities.
Our client offers hybrid working but being within a commutable distance of Woking is essential.
Assist with the development, delivery and reporting of marketing activities, using insights to help set targets, monitor digital performance and analyse results.
Build expert understanding of CRM system, developing the system and processes so that marketing and business development is effectively managed.
Support development of suitable tools for monitoring and managing digital activity, including Google Analytics, Looker Studio and Power BI
Manage the company website and social media channels
Manage customer journey process on CRM, supporting the Marketing Manager to deliver successful campaigns, capturing and managing data effectively, through to conversion and relationship management.
Assist with content development across owned, earned and paid channels, producing engaging copy that is on brand and increasing engagement.
Establish approach for search engine optimisation (SEO), identifying opportunities to improve digital content and implementing changes.
Knowledge and practical experience of B2B environment, delivering marketing and communications to target audiences
Proven ability to analyse marketing data to improve customer engagement and marketing activities
Experience of working with digital platforms, including website CMS, CRM and digital content tools
Experience of creating content including website, social media, and case studies
Experience of CRM systems, managing customer data and sales and marketing processes
Knowledge of developing SEO for digital content
Excellent MS Office skills as well as experience of Hubspot CRM and Wordpress CMS
Excellent attention to detail and a keen eye for quality and consistency
Excellent copywriting skills, with ability to produce content for a variety of channels
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