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Digital Marketing Executive
4 months ago
The successful candidate will be responsible for the sales and digital marketing for the two businesses;
– Lodge/Caravan manufacturer : Pemberton Park & Leisure Homes
– Website internet business : YourParks internet search website (Caravan Parks)
The role
· Develop and manage email marketing campaigns to increase the Pemberton / YourParks brands
· Support and boost the sales effort for both businesses
· Develop strategies and tactics to increase brand exposure and generate leads
· Bring digital information up to date, including the web site and social media pages.
· Liaise with the website designers on functionality and visual impact of the websites.
· Carry out regular evaluation, reporting and analysis, reviewing procedures and producing reports where required in order to deliver useful insights to help us improve the effectiveness of our digital marketing.
· Selling the YourParks product to holiday home / residential home park managers by means of telephone, email and face to face contact meetings.
· Liaising with our Area Sales Managers to assist in the selling of the Pemberton and YourParks brands
Skills:
· Experience of social media content and digital marketing
· A keen knowledge of website user experience and best practice
· Passionate about managing website content using CMS
· Ability to analyse performance of web site activities
· Provide recommendations towards improving web site experience.
· Experience using web analytics including Google Analytics as well as internet reporting tools.
· Strong sales and presentation skills ; able to develop and generate new customer accounts
· Experience managing key relationships with external parties
· Creative and commercial with an ideas-driven approach
Hours
·Job Type: Full-time (Monday – Friday 9am-5pm)
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