Brand Manager

2 weeks ago

London, United Kingdom M&G plc. Full time
At M&G our purpose is to help people manage and grow their savings and investments, responsibly. As a business, we are continuing to take steps towards a sustainable future, delivering better long-term solutions for our customers and clients and identifying new opportunities to make a positive impact for our environment and communities . To help us achieve our vision we're looking for exceptional people who live our values of care and integrity and who can inspire others; embrace change; deliver results and keep it simple.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

The Role:

A SME role sitting within the Brand & Social Media team in Brand & Marketing. The Brand Manager will be an essential support in the creation and management of Brand 'assets' working with colleagues in the Social Media, Business Unit creative and Marketing teams.

The ideal candidate will come from a Brand background understanding how to translate concepts within Brand Frameworks and brand principles in to key messaging, consistent creative guidelines, creative platforms to drive alignment to the brand through all our communications in an easily understood and comprehensible way. They will understand the importance of brand consistency and centralised key controls and underlying processes. The candidate will be highly organised and able to work in support of different individuals within the team, self managing their workload to accommodate priorities but managing expectations and seeking guidance and advice where these conflict. They will work to support the Senior Brand Managers in strategy development, brand 'consultancy' with our Business Unit colleagues and centralised governance of our brand portfolio.

Key Responsibilities for this role:
  • Supporting Senior Brand Managers with insights, brand tracking and reporting
  • Brand comms development and management of any centrally driven brand activity in support of Senior Brand Managers and the brand review
  • Assist in brief creation and other centralised brand asset and brand content creation across all brands - including writing, reviewing , editing and updating website content including collateral mgt through Aprimo
  • Help create the required brand 'artefacts' to aid understanding and application across the department and wider business of our brand principles e.g. project managing and possible authoring updates to Brand Guidelines
  • Management of brand collateral through the Aprimo system (or other) assisting with asset planning where required
  • Maintenance of the Brand Hub and support for day to day query mgt (including administration of the Brand Help inbox) and liaison with Creative team/ agencies; Marketing colleagues as required developing strong business relationships
  • Administer the TM inbox, execute and log TMLAs and escalate concerns and queries to Senior Brand Governance Manager
  • Invoice and budget management with Baker McKenzie on behalf of the Group Head of Brand
  • General support of the Group Brand processes that underpin Brand operational and policy controls

Key Knowledge, Skills & Experience:
  • Good knowledge of competitive brand positioning, market segmentation and distribution strategy
  • Detailed understanding of Brand frameworks and how these are applied to communications and taken forward into creative work, guidelines and design principles
  • Proven experience in developing communications across all media
  • Ideal - experience of working within Brand and Marketing within Financial Services
  • Strong interpersonal skills, particularly in self-managing, juggling priorities and in working collaboratively with others who have differing views
  • Ideally educated to degree level with Marketing qualifications or significant experience.

Work Level: Experienced Colleague
Recruiter Name: Martyn Jack

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality or disability we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

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