Brand Manager

3 weeks ago

London, United Kingdom Vertical Advantage Limited Full time

We are working with a category leader who have a rich history in the industry and own some of the largest brands in the market that are regularly stocked in most homes around the UK and globally.

They are looking for a high performing Brand Manager that has experience managing a Brand and media budgets to manage the largest brand on the businesses portfolio. The successful candidate will be responsible for leading the creation and execution of the annual brand plans and have full responsibility for the Brand P&L, Price and Pack Architecture creating a cross channel brand experience.

The successful candidate will also have line management responsibilities with one ABM on the brand reporting directly into them and will be responsible for delivering innovation to agreed timelines.

Responsibilities:

Optimise and implement long term strategy across the Brand product portfolio
Lead annual brand planning across the channels
Lead management and optimisation of Price, Pack Architecture for the brand
Monitor Brand performance in the market and against competitors whilst keeping up with trends and report back to the business
Work with the commercial team to plan seasonal activity and shopper marketing plans
Lead all agency relationships
Coordinate with the innovation team to develop and manage innovation launch plans
Directly line manage 1 ABM with a focus on developing their skills to take on more responsibility in the future
Require Experience:

3+ years' brand marketing experience in the FMCG industry
Experience managing a P&L
Ability to work cross functionally and manage teams
Knowledge of executional marketing levers
Line management experience desired
Strategical thinker with the ability to create a path to success
Can do attitude
Strong analytical skills

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