Head of Digital Advertising Sales

3 weeks ago

London, United Kingdom UKTV Full time
Head of Digital Advertising Sales
Commercial
Employment Type: Permanent - Full Time
We have an exciting opportunity for a Head of Digital Advertising to join the Commercial team.
UKTV is a digital first business, with ambitious plans to grow. This is a senior role, with the purpose of ensuring that we maximise our digital advertising revenue. This entails ensuring that we are delivering the VoD inventory that Channel 4 require and supporting the business as the digital advertising expert.
At least 5 years' experience in a senior advertising role.
Significant advertising experience in VOD AdSales market.
Experienced in the wider ad sales world, including TV.
Experience of developing and implementing a digital advertising strategy
Experienced with customer data platforms and data clean rooms.
An expert in existing and emerging digital ad serving technologies.
Knowledgeable about data privacy laws and how they apply to advertising.
An understanding of Agile working.
Skills & Personal Qualities
Confidence in managing senior internal stakeholders and informing high level discussions
Shape and drive UKTV's digital advertising strategy.
As the senior digital advertising voice in the business, you will influence and guide senior discussion and thinking regarding UKTV's wider digital strategy.
Be a key senior stakeholder in the overall C4Adsales relationship.
Proactively identify and deliver new ways to super-charge VOD revenues and emerging advertising opportunities.
Monitor performance against targets; Ensure UKTV extracts maximum advertising return from each platform, embracing opportunities through new technology and data including dynamic targeting and new ad formats.
Understand the advertising capabilities and ad serving of different platforms.
Liaise with the C4 Adsales team to support delivery of the enhanced advertising roadmap, which includes using our customer data platform, data clean rooms and other relevant ad tech.
Support the Commercial team in ensuring UKTV achieves optimal terms with platforms to deliver the best advertising return.
Track industry developments around the evolution of VOD advertising, understanding the impact/opportunity for UKTV and applying this knowledge to the benefit of UKTV.
Key interface between UKTV Adsales team, editorial, marketing, product and digital delivery teams
Monitoring performance and monetisation; Troubleshoot and resolve internal and external issues associated with digital ad campaigns.
Monitor and report performance and monetisation, highlighting challenges and opportunities.
Work with the data team to ensure we optimise possible outcomes from insight and opportunities that data and AI will provide.
Work with the product team to ensure the C4's advertising roadmap requirements can be supported by our own product estate.
Work with the BLA team to ensure that we are compliant with data privacy laws.
Hybrid-Working
At UKTV, we are working in a hybrid environment with a mixture of home and office working. Getting together in the office as a team and a company gives colleagues an opportunity to build and maintain great relationships, encourages our culture of collaboration and creativity while recognising that colleagues need to have a healthy and happy work-life balance. You'll agree with your manager the split of time you spend in the office or at home based on the role that you do, how often you come together as a team and your personal preference.
Diversity & Inclusion Commitment
At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen, and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring a level playing field at UKTV where all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. Leadsership Qualities
A Digital-first mindset
~ Identifying and integrating data and insights to better inform creative decisions in your area

adopt an entrepreneurial mindset and be prepared to take risks.
Diversity and inclusion
Purposefully putting diversity at the heart of your decision-making
High-performance culture

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