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Head of Marketing

2 months ago

Rotherham, United Kingdom D R Newitt Recruitment Full time

Our client is looking for a Head of Marketing who can take ownership of creating our marketing strategy and leading our marketing team. You and your team will plan and execute a wide variety of online and offline marketing campaigns to build awareness of our business among our target audience, help position us as a thought leader, and further grow our sales pipeline across Business to Business Pet Divisions


Responsibilities

  • Strategy; turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.
  • Budget; manage and report on the monthly marketing budget.
  • Team Management; lead and motivate a full time marketing team of six and wider freelancers.
  • Agency Management; be responsible for the output and performance of our content and digital marketing agency.
  • Stakeholder Management; work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy in and understanding about future marketing campaigns.
  • Sales Support; support the sales team with collateral and content to help them convert more prospects.
  • Demand Generation; utilise a variety of tactics – ABM, paid social, webinars and email marketing – to generate MQLs and drive pipeline growth.
  • Content Marketing; oversee through our agency, the execution of a variety of content marketing activities – thought leadership, blogs, ebooks, webinars and video – ensuring quality is high.
  • Digital; be responsible for the website, ensuring content is optimised for SEO, and build our presence across our social channels – LinkedIn, Twitter and Facebook.
  • Marketing Automation; through our Marketing Automation Manager, ensure marketing and sales activities are connected, workflows are set up and working, and content is used to personalise the experience for our various persona’s.
  • Analysis; track and report on traffic, CAC, MQLs, conversion rates, attribution, web analytics, and pipeline growth.
  • Marketing Department; lead and direct the marketing department, ensuring alignment with business goals and effective resource allocation.
  • Marketing Plans; develop and execute comprehensive marketing plans to drive brand awareness and profitability.


Experience

  • Demonstrable experience of building and executing marketing strategies that positively impact awareness and pipeline growth.
  • Excellent written skills with the ability to present at board level and inspire a team.
  • Broad experience across online and offline marketing channels.
  • Excellent relationship building skills.
  • Track record of managing external marketing agencies.
  • Budget management experience


Salary: £60,000