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Head Of Marketing

3 months ago

Canning Town South, United Kingdom Greater London Authority (GLA) Full time
Strategy and Communications
Strategy and Communications sits at the centre of the organisation, bringing together several teams with organisation-wide remits and mutual collaboration opportunities.
The work of the directorate’s teams includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes, to making sure we plan for and can respond to emerging events or emergencies in our city.
About the role
Are you ready to lead integrated campaigns for Londoners?
We’re looking for an experienced senior marketer to lead our team at City Hall, ensuring all Londoners are aware of the work of the Mayor of London and London Assembly.
The Marketing & Campaigns team leads integrated campaigns and communications interventions that help make London greener, safer, fairer and more prosperous.
In this role, you’ll be leading a team of passionate communications experts to design and deliver campaigns that tackle priority issues for Londoners such as public safety, accessible housing, violence against women and girls, rough sleeping, equality, diversity and social integration, and economic prosperity.
What your day will look like
* ·Managing a team of six dedicated campaign leads and marketing managers
* ·Representing marketing across the Greater London Authority, and providing communications expertise to a variety of stakeholders
* ·Working closely with the rest of External Relations, including the Press, Digital Communications and Partnerships teams, to develop and deliver integrated campaigns
* ·Working with stakeholders across the Greater London Authority and our partners, including policy teams, the Mayor’s Office, Transport for London, to ensure our efforts are built on robust insight, reflect the needs of Londoners, and coordinated with key partners
* ·Directing the relationship with external creative, research and media buying agencies, to ensure we get the most value and impact
Skills, knowledge and experience
1. Significant experience of leading the planning and delivery of campaigns for complex organisation, including managing the implementation and the budget aligned with it.
2. Strong track record of delivering social marketing initiatives and policy/issue-based campaigns, behaviour change campaigns, and building marketing propositions for complex initiatives.
3. Extensive experience of working with external partners and agencies, including the development of shared goals to drive further values and drive greater impact
4. Significant in-depth knowledge and experience of working in a complex political, high-profile organisation at a senior level to manage or supervise the delivery of complex cross-organisational projects.
5. Senior management experience and a strong track record of leading multi-disciplinary teams providing professional, strategic advice on marketing and communications campaigns.
How to apply
If you would like to apply for the role you will need to submit the following:
* Up to date CV
* Personal statement with a maximum of 1500 words. Please ensure you address how you demonstrate the essential criteria outlined above in the advert and job description below