Email Marketing Manager
2 days ago
- Opportunity to work for a renowned SaaS vendor
- Exciting position within a growing Demand Generation Function
- Opportunity to support the marketing automation processes for the team
- Business Critical Role
- £38-42k
- Exquisite Central Manchester Office
- The role will require you to be in the office 5 days a week
Established in 2015. Our client who are part of a significant company group who have successful operations across the UK, Ireland, Canada, New Zealand and Australia and are trusted by over 100,000 businesses worldwide. This company are the Number 1 HR Software provider in the market - transforming how small businesses manage and streamline all HR tasks - from holiday management/ sickness reporting, expense tracking and much more. It's an exciting time to join this fast-growing demand generation team in a company planning for continual growth over the next few years.
The Role : You will play a pivotal role is shaping the marketing automation processes of the organisation. Responsibilities include but aren't limited to:
- Identifying the target audiences and building segments on Marketo
- Understanding the context for demand generation campaigns within the overall marketing strategy and the customer journey
- Using briefing documents for each campaign to record the campaign objectives and KPIs.
- Creating master campaigns by leveraging scalable email templates and support campaigns localisation
- Managing a busy schedule of campaigns.
- Managing lead routing process from Marketo to Salesforce, including lead capture, lead nurturing, lead conversion, and lead queuing.
- Supporting the growth, clean-up, and segmentation of the contact databases to maximise campaign performance. Creating a knowledge base with identification of best practices, business cases and ensures these are shared with internal stakeholders.
- Supporting training related to automated demand generation and lead management.
- Analyse and optimise campaigns using A/B testing to optimise performance.
- Supporting marketing automation campaign performance dashboard.
For this Email Marketing Manager, we are looking for individuals who meet the following criteria:
- Business degree, Marketing degree or a related field
- Expert in using Marketing Automation Platforms such as Marketo, Hubspot, Pardot, Eloqua and Salesforce Marketing Cloud
- Strong experience in marketing automation campaign definition and deployment.
- Experience in project/program management.
- Experience with digital analytics.
- Strong understanding of information architecture, user experience, digital marketing.
- Strong experience with campaign localisation process and deployment.
Benefits of this Email Marketing Manager role:
- £38k-£42k basic salary
- 25 days holiday + bank holidays. Holiday increase after 2 and 5-year's service
- Day off on your birthday
- Perkbox Discounts
- Free breakfast club every Monday
Location : The role is based in Central Manchester. The role will require you to be in the office five days per week.
Can't see anything that suits you? We only advertise a small proportion of available roles within our Marketing division. Contact us to discuss your background in confidence and we'll give you a measured and realistic appraisal of your background and career requirements.
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