Email Marketing Specialist

2 days ago


Manchester, United Kingdom IRIS Software Group Full time

About the Role

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We are seeking an Email Marketing Specialist to join our dynamic team. As an Email Marketing Specialist, you will be responsible for planning, creating and executing targeted email campaigns to drive brand awareness and promote our solutions.

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Key Responsibilities:

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  • Help plan, create and execute targeted email campaigns from newsletters and product launches to promotional offers and automated sequences.">
  • Craft engaging, persuasive and on-brand copy for email marketing campaigns.">
  • Assist with audience segmentation to ensure emails reach the right people.">
  • Design and run tests on email elements such as subject lines and calls to action to optimize results.">
  • Track email performance metrics and report findings.">
  • Set up automated workflows such as welcome series, re-engagement and abandoned cart emails.">
  • Learn and adhere to GDPR and email marketing best practices.">
  • Cordinate with the broader marketing team to align email campaigns with other initiatives.">
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Requirements:

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Approximate salary: £35,000 - £45,000 per year.

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We are looking for someone with around 1 year of experience in email or general marketing with a desire to grow in email campaign management. Familiarity with email marketing platforms and CRM systems is essential. Basic HTML knowledge is a plus but we will provide training.

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The ideal candidate will have a strong understanding of key email performance metrics and how to analyze them. They will also be creative and detail-oriented with strong copywriting skills and a keen eye for email content and design.

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We offer a collaborative environment where your ideas and creativity are valued. Opportunities for learning and professional growth are available. If you are eager to develop and refine your email marketing skills, then this could be the role for you.



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