Email Marketing Manager

2 weeks ago

Manchester, United Kingdom Netwrix Corporation Full time

Join the Winning Netwrix Team

About Us:

Our commitment to simplicity and innovation sets us apart, making cybersecurity both accessible and effective for all organizations. Our more than 900 remote employees across 35 countries work to ensure a brighter digital future by safeguarding data, identities, and infrastructure reducing both the risk and the impact of a breach.


Netwrix empowers security professionals to face digital threats with confidence by enabling them to identify and protect sensitive data as well as to detect, respond to, and recover from attacks. More than 13,500 organizations across 100+ countries rely on Netwrix solutions to strengthen their security and compliance posture. By reducing the cybersecurity burden with Netwrix, organizations concentrate on advancing their cause while reducing cyber risk.


With more than 15 years of expertise in the field, Netwrix continues to expand its market presence through innovation, organic growth, and strategic acquisitions (Stealthbits, StrongPoint, Anixis, NNT, PolicyPak, UserCube, Mateso, Imanami, CoSoSys, Remediant). Our journey is further strengthened by the backing of the renowned private equity firms, TA Associates and Centerbridge Partners.


Due to continued accelerated growth, we are looking for a detail-oriented, creative and strategic Manager of Email Marketing and Automation to join our team.


Responsibilities:

  • Lead Marketing Automation Initiatives: Develop and implement comprehensive marketing automation strategies to enhance lead generation, nurturing, and conversion.
  • Email Marketing Campaign Management: Oversee the creation, execution and optimization of automated email campaigns, ensuring alignment with business objectives.
  • Database Health Management: Perform regular cleanups to maintain a “healthy” database with active subscribers, including leads, customers, and partners.
  • Lead Enrichment: Maintain and improve the data-appending process to ensure missing lead information is populated from trusted sources.
  • Data Analysis & Performance Optimization: Monitor and analyze campaign performance metrics. Launch AB-tests to continuously optimize and improve performance of email nurturing streams.
  • Team Leadership: Manage and mentor a global team of email marketing and automation specialists, fostering a collaborative and innovative work environment.
  • Cross-Functional Collaboration: Work closely with sales, product marketing, and content teams to ensure cohesive and effective marketing strategies.
  • Platform Management: Support connections with Salesforce and other business-critical applications, ensuring data integrity and seamless integration with marketing tools.
  • Lead Management: Maintain a lead scoring model. Work on updates and improvements in collaboration with other teams.


Requirements:

  • Experience: Minimum of 3 years in marketing automation, with at least 2 years in a leadership role.
  • Technical Proficiency: Hands-on experience with marketing automation platforms (preferably Marketo) and CRM systems (preferably Salesforce).
  • Analytical Skills: Strong ability to interpret data and translate findings into strategic recommendations.
  • Leadership Abilities: Proven track record of effectively leading and developing high-performing teams.
  • Communication Skills: Excellent verbal and written communication abilities, with a knack for presenting complex information clearly.
  • Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Preferred Qualifications:

  • Industry Knowledge: Familiarity with the cyber security sector and understanding of its unique marketing challenges.
  • Certifications: Relevant certifications in marketing automation or digital marketing.
  • Global Experience: managing marketing campaigns across multiple regions and languages.


What we offer:

  • Work remotely, employment contract.
  • Competitive compensation depending on experience and skills.
  • Upbeat working environment.
  • Challenging projects and a variety of tasks.
  • Flexible working hours.
  • Opportunities for professional growth and promotion.


Please respond in English only.


We are waiting you

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