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Marketing Executive

4 months ago

Preston, United Kingdom Fawkes & Reece (North) Full time
Marketing Executive
A regional house builder have a requirement for a Marketing Executive to join their sales and marketing team.
About the role - Marketing Executive
You will create, deliver and drive a regional marketing strategy to generate the appropriate type and number of visitors and enquiries to the regional sales team to convert into sales to meet our business plan.
Duties & responsibilities:
Plan and implement engaging marketing & advertising campaigns to promote developments.
Work alongside the Sales Team to create and direct long term marketing strategies for the region
Update regional pages on the company website and all relevant property portals, identifying engaging photography, writing effective text and ensuring all information is accurate.
Organise & review SMS, direct mail and email campaigns.
Work with a media buying & marketing agency to secure appropriate advertising opportunities.
Manage & review Rightmove, PPC & Google analytics across the region; including paid & organic social advertising
Responsibility of Cost per Enquiry to ensure commercial and effective marketing activity.
Keeps abreast of the latest marketing trends and identifies new innovative opportunities.
Development set-up, launches and events - Attend pre-start meetings, Marketing & competitor reports for potential sites, including marketing strategy & 'coming soon' campaign.
Work with land and sales to design and implement signage in and around the development.
Manage & oversee Sales Area set up, including working with the Technical team in the design process
Organise and promote launch events and show home openings - creative ideas for engagement.
Create & update all POS literature for the regional developments using Adobe & Indesign.
Collate and monitor requirements for brochures, leaflets and other POS items for live developments.
Weekly meeting with regional Sales Management to assess marketing requirements, detailed review on previous weekly statistic and review sales targets.
Present monthly reports to the sales team to highlight potential cost savings & correlations between marketing platforms.
Chair monthly regional marketing meetings with Sales, Marketing, PR and Agencies - ensure the marketing budget is working effectively to generate leads.
Attend quarterly marketing meetings with Group to ensure best practice in the region.
Chair monthly meetings with regional marketing co-ordinators and group function.
Monthly DSE meetings, to review & discuss spending strategy for the next 12 months.
Quarterly development visits & monthly visits for underperforming developments and report on competitor sales rate, marketing activity & a proposal to improve site performance.
Requirements for the JOB TITLE
Previous experience working for a housebuilder or within the property sector
Experience working in a fast-paced marketing environment.
Knowledge of traditional and online marketing tools and a creative and innovative approach is essential.
Strong communication skills with the ability to build effective working relationships with both internal and external stakeholders customers.
Ability to use Adobe Creative Studio, particularly Photoshop and InDesign
What's on offer for the Marketing Executive
£27-35k
Company car or car allowance
Contributory pension
Annual bonus
Private medical insurance
If you want to hear more about the Marketing Executive role please apply with an up-to-date copy of your CV or contact Deena Fields in our Bolton office on (phone number removed)