Director, Demand Generation

3 weeks ago

London, United Kingdom Slack Full time

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Director, Demand Generation - EMEA page is loaded Director, Demand Generation - EMEA Apply remote type Office - Flexible locations Ireland - Dublin United Kingdom - London time type Full time posted on Posted 3 Days Ago job requisition id JR245119

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Slack is seeking a Director of Demand Generation to join our dynamic EMEA Marketing team. This role, based in Dublin, offers an outstanding opportunity to lead and drive the EMEA Demand Generation team encompassing campaign orchestration, campaign management, content, messaging, email, digital and webinar functions. This is a meaningful role that requires positive relationships with cross-functional teams to accelerate the adoption of Slack by customers of all sizes, and deliver pipeline and revenue growth. The ideal candidate to join our growing team is a data-driven, strategic, experienced marketer and business leader. The Director, of Demand Generation will help us scale our demand generation function at pace with our rapidly growing EMEA audience and educate the world about what’s possible with Slack.

Reporting directly to the Senior Director of EMEA Marketing, you will be responsible for the strategy and implementation of the demand generation plan that spans the following areas:

Responsibilities:

  • Develop and lead the regional EMEA demand generation team, encourage and mentor a team of functional specialist professionals, and help them grow their careers within Slack.

  • Deliver marketing pipeline to meet annual goals, and achieve key performance indicators for the business across pipeline creation, maturation, and ACV conversion, with a strong focus on marketing return on investment.

  • Lead all demand generation channels, resolve tactical mix between integrated campaigns, digital advertising, SEO, webinars, nurtures, and social.

  • Engage with our web team to ensure that inbound traffic converts to leads.

  • Set program goals, analyse demand generation performance, draw insights, and present results to facilitate data-driven decisions.

  • Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance, and return on investment of marketing spend.

  • Maintain a feedback loop between sales and marketing to optimise lead generation campaigns and find opportunities for pipeline acceleration and sales conversions.

  • Evaluate, select, and manage outside vendors that contribute to demand creation programs, monitor existing and developing technologies to help Slack in demand gen efforts

  • Build, manage, and maintain Senior-level stakeholder relationships across regional marketing, web, and corporate marketing functions to ensure that cross-functional coordination is seamless.

Requirements:

  • 10 - 15 years of Marketing experience, preferably in a B2B SaaS technology company.

  • Experienced at building out a scalable demand generation function that drives predictable pipeline activity.

  • Expert at developing, executing, and measuring innovative and results-focused demand generation programs and campaigns across multiple channels.

  • Established a reputation for driving both strategy and holding team members accountable for great execution.

  • Demonstrated analytical experience, specifically around program measurement and return on investment and program execution skills.

  • Track record of partnering with a HQ central team to contribute to global demand generation strategy as the EMEA regional lead.

  • Excellent communication, presentation, prioritisation skills.

  • Highly motivated, detail oriented and a self starter with vision.

  • Passionate about Slack and the problem we are solving.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form .

We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme. We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role. Applicants are welcome to opt-in to the interview scheme as part of the application process. If you would like to apply under the scheme, please click the link to the Accommodations Request Form above and scroll to the UK Disability Confident Scheme section within the form.

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at .

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce .

Salesforce welcomes all.

About Us

Slack is a messaging app for business which lets you organize conversations into channels so everyone moves faster and stays in sync. It’s a platform that connects everyone in your business—employees, customers, and partners— securely with each other and integrates easily with apps you use every day to get work done. And everything happens, using any device, within a digital workspace that’s super easy to use.

Ensuring a diverse and inclusive workplace where we learn from each other is core to Slack’s values. We welcome people of different backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a pleasant and supportive place to work.

Come do the best work of your life here at Slack.

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