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CRO Specialist
2 months ago
About the job: Full-time Growth Executive
Location: South Kensington, London
About Healf
Healf is a pioneering natural wellbeing retailer dedicated to promoting a healthy lifestyle through our four pillars of health: Eat, Move, Mind, Sleep. With recent backing from prominent investors, we are set to accelerate our growth and establish ourselves as the global leader in everyday healthy living.
About the Role
Healf is looking for a skilled Conversion Rate Optimisation (CRO) Specialist to join our dynamic team. This role is essential for enhancing our digital presence and driving online conversions through data-driven strategies. You will work closely with our marketing, product, and design teams to identify optimisation opportunities, execute tests, and implement effective solutions to boost customer engagement and conversion rates.
Key Responsibilities
• Optimisation : Analyse user behaviour and site performance to uncover conversion opportunities.
• Testing : Develop and execute A/B and multivariate tests to enhance user experience and increase conversions.
• Strategy : Formulate and implement strategies for optimising key digital touchpoints.
• Analysis : Use tools like Google Analytics and Hotjar to gather and interpret data to inform CRO initiatives.
• Collaboration : Partner with marketing, product, and design teams to ensure alignment and effectiveness of CRO initiatives.
• Continuous Improvement: Stay updated with the latest trends and best practices in CRO to maintain a competitive edge.
Ideal Candidate
• Proven experience in a CRO role within retail or e-commerce.
• Analytical thinker and problem-solver with a proven track record in A/B testing and using CRO tools.
• Strong proficiency in Google Analytics, Hotjar, and other optimisation tools.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Passionate about health and wellbeing and committed to promoting Healf's mission.
• Strong analytical skills with the ability to translate data into actionable insights.
• Basic understanding of HTML, CSS, and JavaScript is a plus.
What We Offer
• Coaching & Mentoring: Regular exposure to senior executives to support your professional development.
• Learning Opportunities: Opportunities to learn daily and acquire critical business and industry knowledge.
• Rewards: Free products, 50% staff discounts, future share options, and a competitive bonus structure.
• Team Activities: Monthly health and wellbeing-related team activities to foster a collaborative and supportive work environment.
Our Culture
At Healf, we are problem solvers, adaptable, customer-driven, and results-oriented. We thrive in a fast-paced, evolving environment where everyone contributes to our powerful mission and enjoys tackling new challenges. Being part of a rapidly growing business means we often have to find our own answers, but that’s part of the excitement.
How to Apply
If you are ready to make a significant impact in a growing company and meet the requirements
outlined above, please send your cover letter and CV to
Join us at Healf and be part of a team that is dedicated to making a difference in the world of health and wellbeing.
